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We'll help you secure placements in "best X" listicles, "alternatives" roundups, and product comparison articles that AI engines already cite.
When a buyer asks ChatGPT or Gemini for "the best X tool," the AI doesn't crawl every vendor's homepage. It simply reads existing roundups and summarises the names most frequently mentioned across those listicles. If you're not in the list, you're not in the answer.
Using our proprietary listicle outreach tool ListBrew, we identify the roundups already ranking in Google and already cited by AI for your target queries. Then we pitch your brand into them with an angle the editor actually wants.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've poured blood, sweat and tears to develop a new breed of link building
Not all listicles are worth pursuing. We start by mapping the listicles that matter: the ones that rank for your commercial keywords and LLMs actually cite. Then we build a compelling case for inclusion based on merit - a genuine product differentiator, a standout feature, or a category where your tool is a legitimate leader. The goal isn't to force a mention; it's to identify the strongest reason your product deserves to be part of the conversation and present it to the right people.
Both Google and LLMs are actively cracking down on self-promotional listicles. Publishing a list where your own product conveniently ranks #1 may have worked in the past, but today it carries credibility, compliance, and visibility risks. What moves the needle today is earning placement in third-party roundups and comparison pages that are trusted by both human readers and AI systems. This is exactly what our listicle link building services are designed for.
Listicle link building is the process of earning placements for your brand in "best X", "top X", and "alternatives" roundups, plus product comparison articles, that rank in Google and get cited by AI search platforms.
Listicles are the most-cited content format in AI search, and they dominate commercial queries - the searches buyers make when they're choosing a tool. When someone asks an LLM for the best option in your category, it summarises the names that appear most often across those roundups.
Buying links or listicle inclusions to manipulate search rankings is strictly against Google's spam policies. We don't buy links: we earn placements through editorial outreach, pitching a genuine reason your product belongs in the list.
No. Google penalises self-promotional lists - brands ranking their own product first on a page they control, or sites passing off paid placements as independent reviews. Earned inclusion in a third-party roundup is a different thing entirely.
We use ListBrew, our proprietary outreach tool, to surface the roundups already ranking and already cited by AI for your commercial keywords. We prioritise lists with real traffic and real influence over buying decisions.
Listicle link building tends to show results faster than standard campaigns because the target pages already rank. Even so, editorial outreach takes time to do properly, so most clients see the first placements land within the opening months.
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