So, you’re thinking of investing in some SEO tools to inject some energy into your SEO efforts? Then you’re in the right place. Below we’ve compiled a list of the best SEO software and tools available to get your website ranking among the best on the search engine results page. These tools are powerful and can help you make the most of your SEO opportunity.
Semrush is one of the best platforms for content marketing and managing online visibility. It’s well-known across the world for helping companies in all industries and of all sizes optimise their visibility and create content that engages their users. The data Semrush has helps businesses discover opportunities for growth, plus its functionality helps users measure results accurately and run experiments.
Semrush’s data on correlation, search volume, digital trends and website traffic is trusted and used by many large media outlets across the globe. The sum of Semrush is 50+ products, add-ons and tools that collect search data for over 140 countries.
Google Search Console
A free offering from Google, Google Search Console helps users maintain, monitor and troubleshoot their website’s presence in Google Search results. With Search Console, users can understand how to improve the way Google views their website.
Anyone with a website can use Search Console for free, at whatever level of SEO understanding – from beginner to expert! By spending a bit of time learning the basics of Search Console, businesses can make more informed decisions that improve their visibility in search results.
Ahrefs is a collection of online SEO tools and learning resources that aid many website owners worldwide to access more traffic from search engines.
Ahrefs crawls the web, processes and stores data to give useful insights for business owners to act upon. Its simple to use interface allows users from newbies to marketing professionals to benefit from its data.
Ahrefs is a must-have tool for keyword research, competitor analysis, rank tracking and site auditing plus more.
Majestic has built the biggest commercial link intelligence database worldwide by mapping the internet. Many users make use of Majestic’s internet map to improve their online presence, including activities such as website traffic development, competitor research, link building, news monitoring and reputation management.
Majestic has attracted users from around the world with its reputation, value and transparency.
One of the best tools for conducting keyword analysis is KWFinder. The tool shows you exact search volumes and accurate keyword difficulties to help you work out which keywords you should target. It also helps users to see what their competitors are ranking for.
With KWFinders, users can identify hot content topics, identify seasons keywords and plan content based on search volumes and trends to boost their website’s organic traffic.
Morningscore is a gamified SEO tool made with small and medium businesses in mind. It simplifies SEO, making it easier and fun to work with so that even non-experts can improve their search engine rankings.
Morningscore stands out with its approach towards the SEO workflow, specifically with a new type of SEO Missions. In short, those are SEO goals built directly in the tool that provide suggestions based on the customer’s bespoke data. This feature allows virtually anyone to improve their SEO by offering a simplified process and attainable, actionable goals.
Similarly, while most other tools present tons of quantitative data, Morningscore focuses on the more qualitative aspect of the data. That is, the data the platform provides you with guides you in making better decisions. In contrast, most popular SEO tools provide more data – but it’s up to the individual’s knowledge and skills to understand and work with it.
SiteGuru helps you improve your rankings in search engines. The extensive on-site audit finds all SEO issues on your website and turns this into a prioritized SEO to-do list. This helps you quickly improve your online presence.
Combine the on-page audit with data from Google Search Console and Google Analytics to get the full picture of your online marketing activities.
marketgoo helps small businesses grow and achieve online success by providing easy, guided SEO tools to help increase traffic and search rankings. They also partner with web presence providers, offering a turnkey white label SEO solution.
marketgoo Pro scans your website continuously, generating regularly-updated website reports with opportunities for improvement and a custom website improvement plan with prioritized tasks and step-by-step instructions.
- User friendly, step-by-step search engine optimization plan
- Tools and recommendations focused on increasing sites’ quality traffic and inbound links
- Analytics to help track improvements’ results over time
- Competitor tracking
- Mobile and Speed Optimization and improvements
- Monthly SEO reports, downloadable as PDFs
marketgoo is the perfect tool for newbies and those who are not very tech savvy.
SerpWatch is an advanced SEO tool that helps marketers and agencies proactively monitor keyword rankings and access advanced keyword data for a deeper SERP analysis.
Users can track all keywords within one project for multiple locations, search engines, and devices, integrate with Google Analytics, Search Console, and Zapier, and set up customizable rank notifications, delivered to email or Slack.
The tool has a built-in Client Management System that allows agencies to manage clients from their own domain, set up individual client portals, and download and schedule branded SEO reports.
SerpWatch goes beyond simple rank tracking to help SEO’s accurately measure and predict their search performance.
Brand Overflow is All-in-one SEO Suite of 20 powerful tools for every in-house marketer, agency and enterprise. The toolset and the in-depth data this platform offers is unmatchable. Hitting 5000+ users in just a year and now already making headlines with big players of the industry as mentioned by HubSpot.
The consistency, regular updates, amazing UI, data rich and easy-to-use platform is what keeps their users never wanting to leave Brand Overflow. Sign up today for a free plan and try out yourself.
Marketing Miner is a data mining tool for SEO specialists and marketers. The tool includes more than 50+ different features such as: rank tracking, keyword research, monitoring of mentions, bulk URL indexation check etc.
Try the free version, which is not time-limited. For more information visit:
Stay on top of your SEO tactics and strategy using Authority Labs’ Rank Tracker to monitor url and keyword rankings daily. You can uncover mobile specific and local search performance for your brand as well as competitor domains. But, don’t stop there. Know the exact search terms your visitors used to discover your website with the Now Provided keyword report.
Authority Labs’ Rank Tracker is a focused tool offering foundational SEO measurement and insights at an affordable price. Try it out with a 14-day free trial.
ClickFlow is a content optimization tool that helps businesses, individuals, and marketing agencies test meta descriptions or title tags and add relevant keywords to the content to improve overall organic traffic. The platform lets you make and track changes across titles, content blocks, and other on-page elements like H1s or links.
ClickFlow’s Content Decay feature analyzes your Search Console data to highlight articles that have lost the most traffic. You’ll also receive a notification when it’s time to update these posts so you won’t have to manually track them.
Organizations can also use the Content Editor to determine which keywords they should target, better collaborate with writers, and optimize traffic.
Wordtracker is one of the longest established keyword tools around, having started out in 1998. They pull in data from a variety of sources and offer a range of additional keyword metrics, such as SEO Competition and Intent, as well as revealing the search volumes for individual keywords that Google hides.
Using Wordtracker’s additional features, such as their Google Search Console integration, you can discover even more keywords and manage those keywords in dedicated lists, as well as quickly exporting data to fit within your existing workflow.
Wordtracker is a dedicated keyword research tool with highly competitive pricing, offering a 7-day free trial and subscriptions starting from USD $27 monthly.
Linkody is the ultimate solution for backlink tracking and backlink management. Linkody gathers all your links and your clients’ links data in one place and monitors them 24/7. It allows you to get insight into your competitors’ link building strategy, disavow harmful links, analyze your link profile, and much more.
It is a must-have tool for SEO agencies, businesses, and webmasters. You can test it with a 30-day free trial.
DataForSEO is a powerful, agile, and comprehensive API platform that helps digital marketing teams develop resilient solutions for the marketing industry’s most complex challenges.
Featuring twelve APIs and three on-demand databases, DataForSEO has the most diverse offering in the market. From the top-rated SERP API to the newly-released Backlinks API – DataForSEO can provide data for virtually any SEO software use case you can imagine. What’s more, its user-friendly interface, documentation, and knowledge base will help you make sure your case is successful. And if it’s not enough – you can always reach out to a support team available around the clock.
By providing structured data that can be easily integrated into any application or environment, DataForSEO saves its customers precious time and resources. Sign up now and try it yourself!
Pulno & Pulno's Backlink API
Pulno is an easy-to-use toolkit for on-site and off-site SEO audits. It can detect many common and uncommon issues and provides instructions on how to fix them so your website will be more attractive to people and search engines, and issues-free.
Pulno’s Backlink API is a powerful tool that gives you all the data points necessary to help rank your site on Google. API is customizable and lets you get any backlinks data that are associated with a specific domain. This will result in an accurate depiction of your website’s SEO standing.
Respona is an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or even sales.
It’s integrated with Google’s search engine for streamlined prospecting, and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs.
An easy-to-use email finder is also included, making it extremely easy to find the right person’s contact information without having to rely on any other tools.
IndexCheckr is a monitoring tool enabling users to check any page they want for their indexing status. Every time you publish a new article, Google will take time to find, crawl, and index it. This can help users discover when their new pages are visible in the SERPs or if the backlink exchange they’re venturing into will benefit them. After all, if you receive ten links from 10 different pages and only 1 of those is indexed, you’re not getting much from the other nine since they’re not visible and have no real value.
SEO tools can give you the insight you need to up your game
We hope you found our list of the best SEO tools insightful. It may also be worth considering working with a specialist SEO agency, which will have access to all of the tools at its fingertips. Check out Position Digital’s SEO services today. We’d be happy to chat you through how we can add value to your marketing efforts.