So, you’re thinking of investing in some SEO tools to inject some energy into your SEO efforts? Then you’re in the right place. Below we’ve compiled a list of the best SEO software and tools available to get your website ranking among the best on the search engine results page. These tools are powerful and can help you make the most of your SEO opportunity.
Semrush is one of the best platforms for content marketing and managing online visibility. It’s well-known across the world for helping companies in all industries and of all sizes optimise their visibility and create content that engages their users. The data Semrush has helps businesses discover opportunities for growth, plus its functionality helps users measure results accurately and run experiments.
Semrush’s data on correlation, search volume, digital trends and website traffic is trusted and used by many large media outlets across the globe. The sum of Semrush is 50+ products, add-ons and tools that collect search data for over 140 countries.
Google Search Console
A free offering from Google, Google Search Console helps users maintain, monitor and troubleshoot their website’s presence in Google Search results. With Search Console, users can understand how to improve the way Google views their website.
Anyone with a website can use Search Console for free, at whatever level of SEO understanding – from beginner to expert! By spending a bit of time learning the basics of Search Console, businesses can make more informed decisions that improve their visibility in search results.
Ahrefs is a collection of online SEO tools and learning resources that aid many website owners worldwide to access more traffic from search engines.
Ahrefs crawls the web, processes and stores data to give useful insights for business owners to act upon. Its simple to use interface allows users from newbies to marketing professionals to benefit from its data.
Ahrefs is a must-have tool for keyword research, competitor analysis, rank tracking and site auditing plus more.
Majestic has built the biggest commercial link intelligence database worldwide by mapping the internet. Many users make use of Majestic’s internet map to improve their online presence, including activities such as website traffic development, competitor research, link building, news monitoring and reputation management.
Majestic has attracted users from around the world with its reputation, value and transparency.
One of the best tools for conducting keyword analysis is KWFinder. The tool shows you exact search volumes and accurate keyword difficulties to help you work out which keywords you should target. It also helps users to see what their competitors are ranking for.
With KWFinders, users can identify hot content topics, identify seasons keywords and plan content based on search volumes and trends to boost their website’s organic traffic.
Morningscore is a gamified SEO tool made with small and medium businesses in mind. It simplifies SEO, making it easier and fun to work with so that even non-experts can improve their search engine rankings.
Morningscore stands out with its approach towards the SEO workflow, specifically with a new type of SEO Missions. In short, those are SEO goals built directly in the tool that provide suggestions based on the customer’s bespoke data. This feature allows virtually anyone to improve their SEO by offering a simplified process and attainable, actionable goals.
Similarly, while most other tools present tons of quantitative data, Morningscore focuses on the more qualitative aspect of the data. That is, the data the platform provides you with guides you in making better decisions. In contrast, most popular SEO tools provide more data – but it’s up to the individual’s knowledge and skills to understand and work with it.
SiteGuru helps you improve your rankings in search engines. The extensive on-site audit finds all SEO issues on your website and turns this into a prioritized SEO to-do list. This helps you quickly improve your online presence.
Combine the on-page audit with data from Google Search Console and Google Analytics to get the full picture of your online marketing activities.
marketgoo helps small businesses grow and achieve online success by providing easy, guided SEO tools to help increase traffic and search rankings. They also partner with web presence providers, offering a turnkey white label SEO solution.
marketgoo Pro scans your website continuously, generating regularly-updated website reports with opportunities for improvement and a custom website improvement plan with prioritized tasks and step-by-step instructions.
- User friendly, step-by-step search engine optimization plan
- Tools and recommendations focused on increasing sites’ quality traffic and inbound links
- Analytics to help track improvements’ results over time
- Competitor tracking
- Mobile and Speed Optimization and improvements
- Monthly SEO reports, downloadable as PDFs
marketgoo is the perfect tool for newbies and those who are not very tech savvy.
Brand Overflow is All-in-one SEO Suite of 20 powerful tools for every in-house marketer, agency and enterprise. The toolset and the in-depth data this platform offers is unmatchable. Hitting 5000+ users in just a year and now already making headlines with big players of the industry as mentioned by HubSpot.
The consistency, regular updates, amazing UI, data rich and easy-to-use platform is what keeps their users never wanting to leave Brand Overflow. Sign up today for a free plan and try out yourself.
Marketing Miner is a data mining tool for SEO specialists and marketers. The tool includes more than 50+ different features such as: rank tracking, keyword research, monitoring of mentions, bulk URL indexation check etc.
Try the free version, which is not time-limited. For more information visit:
Authoritas is an SEO software and content strategy automation platform for eCommerce businesses, agencies, and enterprises.
Their software helps clients with competitive analysis, keyword ranking, backlink analysis, content strategy, crawling, and forecasting. The platform combines and cross-references market-leading data sources with a depth of functionality allowing leading SEO teams in the most competitive of markets to grow organic traffic that converts.
They really do have the majority of essential SEO tools and data an SEO team needs.
Stay on top of your SEO tactics and strategy using Authority Labs’ Rank Tracker to monitor url and keyword rankings daily. You can uncover mobile specific and local search performance for your brand as well as competitor domains. But, don’t stop there. Know the exact search terms your visitors used to discover your website with the Now Provided keyword report.
Authority Labs’ Rank Tracker is a focused tool offering foundational SEO measurement and insights at an affordable price. Try it out with a 14-day free trial.
MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform increases your organic presence, improves productivity, and drives revenue.
MarketMuse’s patented AI collects and analyzes your content, prioritizes your best opportunities based on authority and ROI, generates initial drafts and builds industry-leading topic models so you can always write the best content on any topic.
Try MarketMuse for free to accelerate your content research, creation, and optimization process so you can publish faster and publish fearlessly.
SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects. SE Ranking is perfect for small business owners, SEO pros, and agencies. The software provides a complete set of tools for keyword position tracking and keyword research, website audit, competitor analysis, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools, the system offers a set of additional features such as White Label, Social Media Management, and Marketing Plan aimed at bringing your professional digital services to a whole new level.
NeuralText leverages the usage of latest AI technologies to automate the entire content ideation/creation/optimization workflow. NeuralText technologies help you easily get insights from search engines and generate text for your next blog or ad campaign.