We know it can be hard to stay relevant in the digital age, especially when it comes to social media. With social media being such a key ingredient to the upkeep of your brand, it can take a lot of work to keep up. Luckily for you, we’ve got a list of the best social media management tools for you to utilise.
Sprout Social
Sprout Social is a multi-faceted social media management platform made to fully unlock the capacities of social media. Not only does it transform your strategies when it comes to marketing, but every facet of your business. They provide analytics and social media management capabilities that allow you to listen deeply and strive to create a more open and empathetic image on social media. Through this technique, they help you create a real bond with your consumers, allowing you to drive your business forward.
Hootsuite
Hootsuite has been at the forefront of social media marketing for over a decade. With their years of experience, they have streamlined their software to help businesses and companies reach customers and deliver them top-notch analytics and consumer insights. As the stalwart of social innovation, utilise social media in every aspect of every organisation, from the smallest start-ups to the largest enterprise.
Their main focuses are social marketing, commerce, and customer care. This beneficial package of social media tools will streamline your marketing, boost your sales, and modernise your customer service.
Buffer
Buffer is here to assist you in organically building an audience. They’re driven by values and are a company that provides affordable and intuitive social media marketing tools to help enthusiastic individuals and start-ups.
Buffer helps with scheduling your content, measuring your performance, engaging your audience, and managing your campaigns from anywhere. Through their tool, you can plan and publish content across all major social media channels effortlessly, track what’s working, create custom reports from one analytics dashboard, and see and reply to all your social comments directly.
Social Pilot
A SaaS product, SocialPilot is a social media marketing tool that’s easy-to-use and helps professionals, businesses, and teams automate their social media management. It’s there at every step, right from publishing posts to analysing the posts’ performance.
Whether you are coordinating with your team members or collaborating with your client, SocialPilot makes every interaction stress-free. Customise SocialPilot to match your brand identity. From a branded dashboard to branded analytics reports, SocialPilot will truly be your own.
Sendible
More than a social media management tool, Sendible is here to help you make your clients successful on social. Their mission is to help agencies amplify their clients’ stories to make them successful. They aim to build a place where agencies can work closely with their clients and breathe life into their brands.
With Sendible, you can:
- Customise and preview posts on each platform
- Keep images pixel-perfect with their built-in editor
- Collaborate with your team and clients by setting up approval workflows
- Keep your posts on-brand
- Use one-click reports to surface your most engaging content, or choose to build and automatically send custom reports.
Pallyy
Pallyy is a comprehensive social media management platform that caters to businesses and agencies aiming to streamline their social media management. The platform is easy to use, affordable and offers a broad range of features for scheduling and managing social media content. It enables users to plan, schedule, publish their posts, monitor their social media performance, and manage their social media interactions in a single inbox. Additionally, Pallyy provides users with built-in workflows, approvals, messaging, and other collaborative features to enhance team and client collaboration and streamline content creation.
Iconosquare
Iconosquare is a social media management and analytics platform that assists brands and agencies with detailed reporting and analysis for various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok. Its comprehensive social media analytics functionality gives users insights that enable them to make strategic decisions based on solid data.
The platform helps users establish a brand using statistical data, save time with content scheduling, in-depth reporting, and analysis, monitor multiple profiles from one dashboard, compare results with competitors, manage brand conversations, engage with the community, and collaborate with their team. With over 10,000 agencies and companies utilising its features, Iconosquare is an effective social media management and analytics solution.
Loomly
Loomly is a user-friendly social media management platform that facilitates the efficient handling of every aspect of your social media marketing strategy. It offers a variety of features, such as content ideas, automated publishing, analytics, hashtag management, advanced collaboration, and more. Its top-rated performance on G2 highlights its effectiveness as the #1 Social Media Management Tool overall.
Loomly aims to simplify the social media management process for social media managers, business owners, and freelancers through excellent customer support and incorporating customer feedback. Moreover, Loomly offers various feature-rich plans that cater to the needs of both small and large businesses.
Need help with your social media marketing?
So, there you have it – our favourite social media management tools. Do you need a helping hand with your social media marketing strategy or management? We can help you create a social media plan that meets your customers’ needs and helps you achieve your goals. Get in touch with the team at Position Digital today.
