SEO
AI Search & GEO
Content
Who we work with
Blog
Free tools
Work with a link building agency that earns placements on the publications your buyers read and the listicles AI cites — through strategic outreach, link-worthy content, and zero PBNs.
Most agencies skip discovery and sell a fixed package of 10 links/month. We work the opposite way: every engagement begins by mapping your ICP, positioning, and differentiation. Link strategy follows business strategy — never the other way around.
We secure placements on the publications your buyers actually read — software review sites, SaaS blogs, and adjacent category leaders — through guest posts, expert contributions, and strategic relationships built over time. Our links are earned, not bought.
Every placement we earn is evaluated against one question: will this help your brand get found by LLMs? That's why we built ListBrew — our proprietary outreach tool designed to find and secure placements in listicles that AI already cites for your target keywords.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've poured blood, sweat and tears to develop a new breed of link building
The link building industry has earned its bad reputation. Most agencies sell the same recycled placements, dressed up with different domain ratings and slightly different invoicing. But here's the problem: buying dofollow links violates Google's spam policies. And beyond the risk, paid placements rarely land in the publications your customers actually read — or that LLMs actually cite. We believe the best links are earned: through link-worthy content and targeted digital PR campaigns.
No matter how many emails we send and how nice we ask, people aren't going to link to you without a good reason. That's why we believe in spending time and money creating content that earns the respect of the coldest hearts. Content is at the heart of everything we do and we know exactly how to attract the links that it deserves.
SaaS link building is the complex process of acquiring backlinks from SaaS-specific blogs, major tech outlets, software review platforms, and other relevant sources back to your website. High-quality links from credible domains signal to both Google and AI systems that your SaaS brand is trustworthy and authoritative, which can improve rankings, visibility, and conversions.
Startup websites tend to be completely new, so they have no domain power to compete with established brands. Link building is one of the most effective ways to close that gap. Before Google and ChatGPT can surface your content, they have to know that it exists in the first place — links help bots and crawlers discover and index your pages faster. What's more, high-quality backlinks are like a 'vote of confidence' from other trustworthy sites, signalling to search engines and AI systems that your content is worth showing.
The most effective SaaS link building strategies that work for our clients involve creating 'linkable assets' — free tools, unique data, original research — and using outreach and digital PR methods to amplify them to the right audiences.
It depends on your current stage, capital, and internal capacity. Building a competent in-house team is often more expensive and takes much longer, as you need to hire, onboard, and train new hires, invest in tools, and build outreach processes from scratch — the total estimated cost of an in-house link building team can reach $25,900–$32,600 per month. In contrast, outsourcing to an agency means immediate access to outreach expertise, processes, and media relationships, and faster results. A typical link building agency costs $5,000–$15,000/month. At Position Digital, our link building services start at just $2,000/month.
Link building is a highly resource-intensive process that involves content creation, prospecting and manual outreach. However, by following a streamlined process and using clever technology to scale your efforts, it's possible to keep costs down. If you would like a tailored quote, please feel free to get in touch using the contact form below.
Yes — every prospect, before any outreach happens. We build a target publication list specific to your category, share it with you in a shared doc, and you mark 'yes / no / maybe' on each one. Outreach only begins on the publications you've approved. No surprise placements. No publications you'd be embarrassed by.
No, never. PBNs are the fastest way to earn a manual Google penalty that can take 12+ months to recover from. We've seen SaaS companies lose an entire year of compounding organic growth because their previous agency cut corners with PBNs. Every link we build is on a publication with a real editorial team, real audience, and verifiable organic traffic. If you've worked with another agency in the past, we'll do a free backlink audit to flag PBN exposure before we start.
Real software and B2B publications your buyers actually read. Examples: software review sites (G2, Capterra, GetApp); SaaS-focused blogs (SaaStr and similar); adjacent SaaS company websites in your niche; authoritative DR90+ blogs (Forbes, HubSpot); and niche category publications specific to your vertical.
Marketplace-style services automate site selection — you pick a DR tier and they place links from inventory. You have no input on the specific sites, the placements are generic, and the host pages often have little to no real traffic. We work the opposite way: every prospect is hand-picked for your business, you approve the list before pitching, and every placement is the result of editorial outreach with a custom angle written for that publication.
We monitor every placement for 6–12 months after it goes live. If a link drops, gets removed, or the host page loses material traffic, we replace it with one of equivalent or better quality at no additional cost. We track this in your monthly report so you can see link health over time, not just placement counts.
A window into our inner minds
Your inquiry is with us and we'll come back to you personally within one working day.
