SEO is an important practice for anyone creating online content. If you want your content to rank organically in online search engines and enable your website to become more visible, then you need to be using effective SEO strategies. So, who are the best people to learn SEO from? SEO influencers are highly experienced content marketers who understand how SEO works, and the very best methods to use to attract more organic visitors to your website. With that in mind, we’ve collated a list of our top pick SEO influencers to follow in 2022.
Brian Dean is the man behind the award-winning blog, Backlinko.com which reaches over 5 million readers each year. Despite failing with his first five businesses, his personal finance website became a hit and he established Backlinko to reveal the lessons he learned within content marketing. As one of the most popular websites on marketing, people can learn practical tips to grow their online business with ease.
Neil Patel has been dubbed one of the best marketers online. His accolades include New York Times Bestselling author, 4 million monthly visitors on his marketing blog, and almost one million subscribers on his YouTube channel. Patel has helped several global corporations grow their business via online marketing. These include Amazon, Google, NBC, Microsoft, and General Motors.
Rand Fishkin is CEO and co-founder of SparkToro; an audience research software. Fishkin started out by founding the SEOmoz blog – one of the most popular online resources for SEO marketers, and he became CEO of Moz in 2007. Within this time, Moz grew to over $30 million in revenue and over 30 million website visitors per year. Additionally, he also co-founded Inbound.org which was sold in 2014 to HubSpot. SparkToro was founded in 2018.
As the CEO of RustyBrick, Barry Schwartz helps businesses increase sales while cutting costs. RustyBrick offers custom web software, such as content management systems, CRM applications, mobile applications and more. Schwartz is also the founder of the Search Engine Roundtable, News Editor at Danny Sullivan’s Search Engine Land, and the host of the Search Marketing Expo in Israel. With over ten years’ experience in marketing, business, and web strategy, he is a current advisor for several online search engines, including Google and Bing.
Danny Sullivan is a current Google employee, helping to inform people about search issues, as well as taking feedback to aid the promotion of solutions. In 1997, he founded Search Engine Watch; one of the earliest online resources regarding search engine marketing. In 2006, he co-founded Third Door Media; publisher of Search Engine Land and MarTech Today. Sullivan joined Google as a public Search Liaison in 2017, helping the public to increase their understanding of online search.