Decentriq is an enterprise SaaS platform that provides data clean rooms and audience data management tools for organizations in highly regulated sectors.
In just 10 months after working with Position Digital, they saw massive growth in organic traffic, AI visibility, and qualified leads. Here’s their story.
The Challenge
As a SaaS startup with a lean marketing team, Decentriq had limited time and resources to dedicate to SEO.
So, they needed someone to handle the day-to-day SEO tasks like technical site maintenance, content creation and optimization, as well as link building and digital PR.
That’s where we come in.
Our Strategy
We started by strengthening the site’s technical foundations, before moving to on-page optimization and off-page campaigns.
Technical SEO
- Removed redirect chains and cleaned up incorrect redirect mappings
- Fixed broken internal and external links
- Improved site speed with caching, minification, and image optimization
- Built an XML sitemap and strengthened internal linking to improved crawlability
- Enhanced existing schema and added missing structured data to eligible pages
On-page optimization
- Refreshed high-value pages with strong performance and commercial potential
- Optimized metadata to better align with search intent
- Ran a content gap analysis and defined new topic opportunities
- Published competitor comparison content and listicles
Off-site SEO
- Acquired relevant industry and business citations
- Secured listicle placements through listicle outreach campaigns
- Launched digital PR to earn high-authority mentions and backlinks
The Results
In less than a year (April 2025 to February 2026), Decentriq saw massive improvements in their organic performance:
-
Monthly organic traffic grew from 1,385 to 2,855 (+106%) - AI citations jumped from 14 to 75 (+435%)
- Top ranking keywords increased from 30 to 105
- Referring domains grew from 391 to 694 (+77.5%)
