When J. Dauman & Co first came to us, they were a respected West London accounting firm with decades of experience — but their online presence didn’t reflect that.
Their website had low visibility, low traffic, and almost no leads coming from organic search.
But with a targeted SEO strategy, we managed to help J. Dauman & Co rank first for their core keyword “accountants west london” and several other important queries.
This resulted in an astonishing 1,444% increase in organic traffic, helping the client get 69% more monthly conversions in 2025 compared to the previous year.
⛰️ The Challenge
Dauman & Co’s main objective was to position themselves as the leading accounting firm in West London.
But they were starting from a difficult place:
❌ Very low domain rating (DR) compared to local and national competitors
❌ Poor organic traffic and weak rankings for core service and location terms
❌ Lack of meaningful, consistent lead flow from SEO
💡 Our Strategy
Here’s what we did to grow their rankings, traffic, and conversions:
💡 Focused on local SEO
We began by fully optimizing their Google Business Profile — refining service categories, improving location targeting, enhancing descriptions, and adding high-quality imagery to strengthen both relevance and user engagement.
To build trust signals, we encouraged existing clients to leave detailed, keyword-rich testimonials. These not only improved credibility but also boosted local pack rankings for high-intent terms.
Alongside this, we partnered with West London businesses and organizations to secure hyper-local, highly relevant backlinks.
💡 Produced expert-written content
Trust is a critical component in any industry, but it’s even more important in the YMYL (Your Money or Your Life) sector.
People want medical advice from a doctor, and they certainly want financial best practices from a qualified accountant.
That’s why we worked closely with the firm’s accountants and tax specialists to produce in-depth, technically accurate articles that demonstrated genuine expertise.
Every article reflected real practitioner insight, addressed complex tax and accounting topics with clarity, and showcased the depth of the firm’s professional knowledge.
This approach significantly strengthened the site’s E-E-A-T signals, elevated credibility with both users and search engines, and positioned J. Dauman & Co as a trusted authority in West London’s accounting landscape.
💡 Strengthened internal linking
We built a strong internal linking structure to connect TOFU content (blog posts) with BOFU content (service and sector pages).
This created a smooth path from awareness to consideration and ultimately to conversion, while also helping Google better understand the site’s topical hierarchy and priority pages.
🚀 The Results
When we checked the performance data from 2024 and compared it with 2025 (January to November), the impact was clear:
✅ We managed to secure top rankings for the “accountants west london” keywords
✅ Monthly organic traffic went up from 16 to 247 (a whopping 1,444% increase)
✅ Total conversions went up from 112 to 173 (54.46% increase)
✅ Average monthly conversions went up from 9.3 to 15.7 (68.82% increase)
