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Stop targeting cold prospects with paid ads, spammy email blasts, and unsolicited cold calls. Start attracting hot leads who are ready to buy through targeted content by working with a team of B2B SEO experts.
B2B buyers like to do a lot of research before purchasing. That's why 93% of B2B customers begin their buying process with a search. Imagine a world where every customer search leads to your content. Whether they're searching on Google or asking ChatGPT for product suggestions, your brand keeps popping up.
Your clients don't like being sold to. They need to be warmed up, and prefer to digest lots of informational content first before making a decision. That's why 60% of B2B businesses rely on SEO to target their customers. Rather than 'selling' to your clients, why not 'educate' them through content, and let them come to you?
So many businesses spend too much on paid advertising, driving temporary traffic which ends the moment you stop paying for it. Stop giving your money to Google, and start investing in content your customers love. And although SEO is a slow burn, the results are for life.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've perfected a unique approach to SEO, specifically designed for B2B companies.
Our SEO philosophy for B2B companies is centred around making you money as quickly as possible. We do this by identifying the keywords your customers are searching for and the questions they're asking AI, and then create content that answers their needs. Your website needs to inspire, educate, and create an irresistible urge to convert visitors into leads, and that's exactly what our B2B SEO agency can do for you.
Backlinks and brand mentions signal authority to both search engines and LLMs, propelling you to the top of search results and AI-generated answers. That's why our team of link builders and digital PRs is relentlessly focused on securing your brand's presence across top-tier publications and media outlets in your industry, ensuring you're not just seen, but also remembered.
We can categorically say that we are pretty good at these things
We know it's crazy to believe, but we really do adore our work
Need more high-quality leads? We will develop SEO & AI search strategies that put you right in front of your customers. From choosing the right topics to producing the best content, our team will deliver.
We're not afraid to get stuck into a tech challenge. Offload your on-page and technical SEO to-do list to us, and we'll get started optimising your site to maximise search visibility and generate leads.
Do you struggle acquiring high-quality backlinks? We don't. We love it. Having built thousands of links for our B2B clients, we have developed a link building process that generates consistent results.
We produce expert-led, in-depth content pieces to establish your brand as the go-to authority in your niche. Our team can ideate, write, and optimise all sorts of content across all sectors.
Want to make headlines for all the right reasons? Our digital PR team creates intriguing, newsworthy stories backed by data that media outlets will want to cover, and AI chatbots will want to cite.
We're obsessed with helping B2B companies generate lots of leads through SEO and AI search optimisation! Our campaigns are tailored to your needs, from planning to execution, everything we do is with heart.
There are lots of different content types that you can make to engage your audience and secure leads – it doesn't always have to be blog posts or landing pages. Depending on your industry and target audience, you can experiment with formats like whitepapers, case studies, thought leadership articles, research studies, webinars, industry reports, and comparison guides. Offering downloadable content like eBooks, checklists, and templates, or free tools like calculators are also a great way to attract traffic and generate leads. Before we develop a B2B content strategy, we'll explore your industry in detail, finding the kind of content your audience genuinely wants and values.
B2B SEO targets the specific needs of businesses looking to sell products or services to other businesses. Unlike B2C SEO, which focuses on reaching individual consumers with broader, often emotional appeal, B2B SEO involves more strategic content tailored to decision-makers within companies. This includes optimising for niche, industry-specific topics, and providing detailed, value-driven content that addresses real business challenges and offers practical solutions.
Effective SEO and AI search optimisation strategies ensure that your business appears prominently in search results and AI-generated summaries for relevant queries, which help you establish credibility, authority, and thought leadership in your field. This not only improves brand awareness but also drives high-quality leads who are actively searching for solutions that your business offers.
By ranking higher in organic search results and showing up in AI-generated answers for specific queries relevant to your business offerings, you're more likely to reach potential clients at various stages of the buying process. High-quality, optimised content can engage these prospects, providing them with the information needed to move further down the sales funnel towards conversion.
We specialise in a comprehensive suite of SEO services tailored specifically for the unique challenges and opportunities faced by B2B companies. Our offerings include: SEO Strategy (bespoke strategies based on your business goals, target audience, and competitive landscape); AI Search Optimisation (positioning your brand to be cited and surfaced in AI Overviews and LLMs like ChatGPT, Perplexity, and AI Mode); SEO Auditing; SEO Copywriting; Content Strategy; Link Building & Digital PR; and Technical SEO (site speed, mobile-friendliness, structured data, and site architecture for optimal indexing and crawlability).
Our agency takes a comprehensive and hands-on approach to technical SEO, equipped with both the expertise to analyse issues and the capability to implement necessary fixes. We have a dedicated team of technical SEO specialists and developers ready to tackle any challenge, whether it's conducting in-depth technical audits, identifying critical areas for improvement, or executing complex technical optimisations. Depending on the specific needs and internal resources of our clients, we can adapt our level of involvement — working alongside your internal teams or taking full charge of the technical SEO needs.
Digital PR is pivotal for SEO and GEO (generative engine optimisation). By securing mentions and backlinks from industry-leading publications, you signal to both search engines and AI models that your brand is trustworthy and credible, making them more likely to rank your content. This increased visibility helps you reach key stakeholders and business leaders searching online for your products or services. Essentially, digital PR for B2B not only elevates your SEO efforts but also solidifies your market position as a thought leader.
The investment required for an SEO campaign can vary widely based on your specific business goals, the competitiveness of your industry, and the current state of your website. Our SEO and AI search optimisation services are personalised to meet the unique needs and budgets of our clients, with transparent pricing and scalable solutions designed to deliver measurable results and a positive return on investment. Contact us today for a personalised quote and discover how we can build a B2B SEO strategy that works for your business.
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