When we first worked with Proven Partners back in 2020, they were a new real estate marketing agency with zero search visibility.
No traffic. No authority. No leads.
For the first 3 years of our partnership, we helped them build a solid foundation — growing their organic traffic from zero to around 1,000 visits per month.
But we weren’t satisfied. We wanted more.
So, we devised new SEO, content, and digital PR strategies that completely transformed their growth trajectory, taking their traffic from 1,500+ to 11,000+ in just 15 months (August 2023 to November 2024).
⛰️ The Challenge
Like all new businesses, Proven Partners lacked the domain authority and brand power to compete with the big boys.
To make matters worse, they’re in a very competitive niche. In a market dominated by large real estate marketing agencies with years of history behind them, Proven Partners needed clear positioning to cut through the noise.
💡 Our Strategy
So, how could Proven Partners become a trusted partner for real estate developers looking to market their projects?
Here’s what we did.
💡 Developed clear brand positioning
Before launching Proven Partners, the founders were seasoned developers themselves with over 45 years of experience. They understood the pain points of their audience better than anyone.
We knew that was their edge. So, we built their entire positioning around it.
💡 Devised a strong content strategy
Once the brand narrative was solidified, we focused on building topical authority through strategic content creation and optimization:
- We built wireframes to create a new website structure optimized for both UX and SEO.
- We produced hundreds of TOFU content pieces tailored specifically to real estate developers, covering topics like SEO, PPC, and emerging trends in property marketing.
- We mapped transactional keywords to key service and landing pages to increase conversions.
💡 Launched link building and digital PR campaings
We didn’t stop at content. We ensured that Proven Partners had a strong offsite presence, as well.
Our digital PR strategy focused on quality, not volume. We targeted relevant, high-authority sites to build a strong backlink profile that not only improved rankings but also positioned Proven Partners as a recognized voice in their industry.
We ran several types of link building campaigns:
- Link-worthy content: We published original research and studies that naturally generated a lot of organic backlinks. Here’s an example: Most Affordable Countries to Invest In Luxury Second Homes.
- Link insertion: We identified relevant articles already ranking on Google, and reached out to the site owners to include Proven Partners as a valuable resource.
- Guest posting: We secured placements on reputable real estate publications by contributing authoritative content.
- Listicle inclusion: We landed Proven Partners in curated industry lists, such as “Best Real Estate Marketing Agencies” or “Top Property Marketing Experts.”
Between August 2023 and November 2024, we managed to secure 20 links from leading publications like MSN (DR 91), NewsBreak (DR 82), and The South African (DR 75).
The average domain rating (DR) was 51, with the highest being 91.
🚀 The Results
In just 15 months (August 2023 – November 2024), Proven Partners saw a massive growth:
✅ 653% increase in monthly organic traffic (from 1,522 to 11,671)
✅ 222.63% increase in impressions (from 22,793 to 73,195)
✅ Increased referring domains from 121 to 453
✅ Grew domain rating from 38 to 50
✅ Top-ranking keywords (#1 position) jumped from 80 to 172
✅ 40 organic leads per month on average
