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Work with a content marketing agency that crafts SEO-led content for B2B SaaS — content that educates your buyers, ranks in Google and AI search, and turns reads into signups.
Let's face it, producing SEO content can be expensive. That's why we're committed to keeping our eyes on the prize when producing it. We create content that educates your customers and also makes you money.
Your content won't bring leads or signups if nobody reads it. That's why we work hard to get your SaaS content to the top of Google and LLMs, and promote it through targeted outreach and digital PR to ensure it reaches your audience.
AI can be your best referral source, if your SaaS brand keeps showing up in AI-generated answers for relevant queries. We have the talent and tools to consistently produce high-quality content pieces optimised for AI search and LLMs.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've poured blood, sweat and tears to develop a new breed of content marketing
We believe that you need to wear your heart on your sleeve to truly connect with your customers. From brainstorming to production and amplification, we will do everything we can to get to know who you are, so we can help tell your story. Content is at the heart of what we do and should reflect who you are as educators and storytellers.
There are lots of brands who tell incredible stories and publish wonderful content without them ever being seen. What a waste. Content marketing is all about distribution, amplification and outreach. Only through the targeted promotion of your content, will you start to see it flourish. Creating great content is the easy part; getting it seen is when the hard work starts.
B2B SaaS content marketing is the strategy of creating and promoting content to attract the right business audience, educate key stakeholders or decision makers, and convert them into paying subscribers. Content here could be blog articles, social media posts, case studies, webinars, YouTube videos, whitepapers, emails, landing pages, and much more.
There's an endless list of content you can create — but the best results at the lowest cost usually come from SEO-led content. SEO content is relatively quick and affordable to produce, and when it's done well, it can drive a steady stream of qualified leads for years after it's published. By comparison, videos and webinars typically require more time, effort, and budget, and social posts often have short-lived impact. If you have a lean team and budget, prioritise SEO content with clear buying intent like use cases, comparisons/alternatives, integration pages, and case studies. Once your SEO foundation is strong and you're getting consistent traffic from it, you can start exploring other content formats.
In B2C SaaS, you're usually selling to one person. The buyer and user are often the same, decisions are fast, and messaging focuses on convenience, price, and personal outcomes. In B2B SaaS, you're selling to a company. Most purchases involve multiple stakeholders (end users, managers, procurement, security, and finance), so cycles are longer and the standard of proof is higher (ROI, security, integrations, reliability). That means your content needs to address not just 'the user' (actual people who will use your product), but also 'the buyer' (founders, CMOs, decision makers who actually swipe their credit card to buy your product).
Most B2B SaaS content marketing agencies charge between $2,000 and $15,000 per month or more, depending on the scope of work and the type of clients served (small startups vs large tech enterprises). At Position Digital, our B2B SaaS content marketing services start from $2,000/month. But unlike other agencies, we don't lock you into rigid, long-term contracts. Instead, we provide flexible monthly deliverables that adapt to your changing needs. For example, one month we could be working on content creation, while the next one might focus on content promotion, and so on.
Optimising content for AI Overviews, AI Mode, ChatGPT, and other LLMs starts with the same strong SEO foundations you'd use for Google: nailing search intent, using clear headings and structure, and building topical authority through in-depth topical coverage, E-E-A-T signals, and interlinked pages. However, there are also some nuances. In AI search, offsite content often carries more weight than onsite content. The more your software is talked about, compared, and reviewed across third-party sites — industry publications, review platforms, social media, and relevant Reddit or community threads — the more likely LLMs are to trust your brand and recommend it in their answers.
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