SEO
AI Search & GEO
Content
Who we work with
Blog
Free tools
Work with a SaaS digital PR agency that earns coverage in the publications LLMs cite — turning press into AI recommendations, branded search, and qualified pipeline.
The buyer journey has changed. People no longer go to each SaaS website one by one — they simply ask AI chatbots for software shortlists. And if your brand isn't mentioned, you already lose the battle.
LLMs pull answers by scanning and retrieving information from the web. The more frequently your SaaS brand is mentioned online, the higher the likelihood AI is to recognise, trust, and recommend it. Digital PR is how you make that happen.
With the help of our own outreach tool ListBrew, we run digital PR campaigns built around AI citation strategy: earning coverage in the exact publications, review platforms, and editorial outlets that LLMs pull from when recommending software.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've poured blood, sweat and tears to develop a new breed of digital PR
Most digital PR campaigns are just noise. Mass outreach to irrelevant publications, coverage that never converts, and reports full of impressions that don't move your pipeline. We do it differently. We find interesting stories buried in your product data, your customers, or your market — then pitch them to relevant tech publications your buyers trust and AI pulls from.
Most PR agencies report on coverage volume and estimated reach. We report on what actually matters: how frequently your SaaS appears in AI-generated recommendations, and how often your brand is being searched directly as a direct result of that. These are the metrics that connect PR activity to pipeline — and they're the ones we optimise every campaign around.
SaaS digital PR is the process of building relationships with people who can help tell your software company's story. This is best achieved with influencers, journalists, bloggers or writers in your niche market with a large following online. The ultimate goal is to secure media coverage in the form of brand mentions and links, thereby boosting domain authority in the SaaS space.
We're in the era of AI search. More and more buyers are now researching, comparing tools, and shortlisting vendors inside AI chatbots. SaaS brands that win are the ones that show up consistently in those conversations. Several AI SEO studies suggest brand mentions are a key driver of AI visibility, and digital PR is one of the most effective ways to earn those mentions at scale. The more your brand is referenced in credible publications, communities, and social conversations, the more likely AI platforms are to trust, cite, and recommend you — putting your product in front of high-intent buyers when they're actively deciding what to purchase.
The process of digital PR is complex and challenging, and requires a lot of preparation. It initially involves crafting a newsworthy story and presenting it in a digestible format. From our experience the best stories are either timely, data-driven, novel, or opinionated. The next step is to reach out to influencers, journalists, or writers who might be interested in featuring or sharing the story via their media outlets. If you're successful, then the person will agree to either mention your brand, share your content, or link to your website.
A successful digital PR campaign is incredibly resource-intensive. It takes a lot of time and effort to produce great content and pitch it to publishers. Our SaaS PR campaigns typically last about 3–6 months before we start seeing meaningful spikes in branded searches, branded clicks, and brand mentions in AI answers.
Make sure the agency deeply understands the B2B SaaS industry: how decision makers research, compare options, and buy — often across multiple stakeholders and a long sales cycle. They should be able to translate your product into angles that resonate with both users and buyers, and place those stories in the publications and communities your ICP actually trusts. Also look for clear campaign ideas (not generic press releases), editorial-quality placements, and reporting that ties activity to outcomes like branded demand, referral traffic, and leads. Avoid agencies that guarantee a number of links, rely on low-quality networks, or won't explain exactly how coverage is earned.
We track metrics that matter: branded search growth, AI citation uplift, and referral traffic — not just impressions or reach. Every placement should support your business goals: getting your SaaS brand recommended in AI search, which leads to more leads and signups.
Most brands do — it's usually buried in their data, customer behaviour, or a contrarian take on an industry trend. Finding and packaging that story is our job. You don't need a funding round or a product launch to earn coverage.
Both, but strategically. A high-DR backlink from a major publication builds SEO authority. Coverage in the specific newsletters and blogs your ICPs read drives the actual pipeline. The mix depends on your goal.
A window into our inner minds
Your inquiry is with us and we'll come back to you personally within one working day.
