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Work with an AI search optimisation team that gets your brand cited in ChatGPT, Perplexity, AI Overviews, and AI Mode — through prompt research, content optimisation, and digital PR built for LLMs.
Clicks are dropping. User behaviour is shifting. Large language models (LLMs) are answering your audience's questions directly. But you don't know if your brand is being included in those answers — or how to optimise your content for AI search engines and AI agents. AI SEO is how your brand can stay visible.
AI traffic is already converting 4.4x better than traditional search traffic. Customers trust AI recommendations — make sure AI trusts you. AI search optimisation helps your brand get cited for the right queries, so you can reach the right customers at the exact moment they're ready to act.
Google is still driving most of your visitors. But early data shows that AI search is growing 165x faster than traditional search. And by 2028, most brands will lose 50% of their organic traffic to AI. It's time to adapt your strategy and invest in AI SEO services. We have the tools and talent to make sure you're getting maximum ROI.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've poured blood, sweat, and tears to develop a new breed of search visibility strategy
Our approach to AI search optimisation is simple (yet effective): first we get to know you, then we get you cited in LLM responses, and finally, we get you new clients. We start with a brand audit to gauge your current AI visibility and how you stack up against competitors. We also run prompt research to find out what questions your audience is asking — and which queries your brand should pursue. This helps us lay the groundwork for an AI SEO strategy that drives results. From there, it's all about putting the plan into action — optimising content for semantic relevance, building brand authority through targeted digital PR, and more.
LLMs learn from trusted, high-authority sources across the web. The more your brand is mentioned in credible publications, forums, and industry sites, the more likely AI systems are to trust and recommend you. We've been driving links and branded mentions to our clients long before AI was a thing. So, we have a large network of journalists and publishers, and we know how to pull off successful PR campaigns.
AI search optimisation is a complex set of strategies focused on improving your brand's visibility in AI-generated answers across platforms like Google's AI Overviews and AI Mode, as well as ChatGPT, Perplexity, and other large language model (LLM) tools.
Your target customers are using AI platforms to find services, compare products, and make decisions. In fact, AI referrals convert 4.4 times better than organic visitors. If your brand isn't showing up in those AI-generated results, you're missing out on high-intent leads who are ready to buy.
Some basic principles of SEO remain crucial for AI visibility, including creating well-structured content and demonstrating topical authority. But there are also additional tactics and nuances to secure AI inclusion, such as engineering brand associations, optimising content for AI crawlers, and building offsite branded mentions.
Generative engine optimisation (GEO) and AI search optimisation basically mean the same thing. Both refer to the practice of optimising your content for AI agents and search engines, including ChatGPT, Perplexity, Claude, Gemini, AI Overviews, and AI Mode.
It depends on who you work with. With Position Digital, you'll get a comprehensive suite of AI SEO services that include AI visibility research and competitor analysis, AI content optimisation, digital PR, performance reporting, and more.
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