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We find the pages ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overviews already cite for your buyers' questions, then earn your brand a place on them.
When a buyer asks ChatGPT, Claude, or AI Mode for recommendations, it reads dozens of third-party pages and summarizes the brands they see most often. If you're missing from those pages, you're missing from the answer.
Using ListBrew, our proprietary AI citation outreach tool, we run the prompts your buyers are asking and track every source AI platforms cite in their answers. Then, we identify the authors and editors behind those pages and send personalized pitches to get your brand featured.
Getting featured is only half the job. Every week, we re-run the same prompts to see whether those placements actually lead to more mentions and citations in AI answers.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We start from the answer, not from a list of high-authority domains
Traditional link building chases domain authority. Citation outreach starts from the pages already influencing LLM answers. We begin by researching the prompts your target audience uses and running those prompts across AI platforms you want to target. We then list all the cited pages and prioritize them by relevance, before running targeted outreach campaigns to get your brand featured there.
AI tools build their answers by identifying brands mentioned in the sources they cite, whether those mentions are linked or not. That means unlinked brand mentions can still boost your visibility in AI answers.
But backlinks remain an important ranking factor for Google. That's why we prioritize both in our outreach campaigns: getting your brand mentioned in the sources AI trusts and earning links that strengthen your organic search performance.
AI citation outreach is the process of finding the third-party pages AI platforms cite when they answer questions about your category, then earning your brand a mention on those pages through editorial outreach. The goal is for ChatGPT, Gemini, Perplexity, Claude, and Google's AI Overviews to name your brand when buyers ask for recommendations.
Yes. Our team is based in London, and we run AI citation outreach for B2B and SaaS brands in the United States as well as the UK and Europe. We've worked with US clients such as Proven Partners. For US campaigns, we run your prompts from a US location, so we see the answers your American buyers get, and we pitch the US publications, review sites, and listicles that AI cites for those searches.
Link building starts from websites with high authority and aims for a backlink. Citation outreach starts from the AI answer and works backward to the pages AI already cites for your target prompts. A backlink is welcome, but the mention itself is what changes the answer. Many clients run both, and one placement often serves both goals.
We mostly track major LLMs like ChatGPT, Gemini, Perplexity, Claude, and Google's AI. But if you want to track other platforms like Grok, we can do that as well. Each platform cites different sources for the same question, so we map them separately and prioritize the pages that show up on more than one.
No. AI platforms read the text on a page, so an unlinked brand mention on a cited page can still get your brand into the answer. We ask for a link wherever it's natural, because it also supports your Google rankings.
No, and be wary of anyone who does. AI answers change constantly: in our AI Overview study, Google swapped at least one source for 52% of keywords on identical repeat searches. What we promise is a clear process, a target list built from real citation data, and monthly reporting on what changed.
We start with the questions buyers ask when they're close to a decision, such as "best X for Y," "X alternatives," and "X vs. Y." Then we check which of those prompts trigger citations in your category and which sources come up most often.
No. Buying links or listicle spots to manipulate rankings breaks Google's spam policies. We earn placements by giving editors a genuine reason to include you, such as a real product difference, original data, or an expert quote.
Platforms that search the web in real time, like Perplexity, ChatGPT search, and AI Overviews, can pick up a new placement once the page is updated and recrawled. Placements land over the first few months of a campaign, and we re-run your prompts every week so you can see which ones AI has picked up.
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