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Demonstrate your expertise, build a strong online presence, and attract a constant flow of qualified leads through highly targeted SEO and AI search strategies.
Referrals are unpredictable and inconsistent. They make your growth notoriously difficult to scale, and depend on your clients or your network to do the work. SEO opens you up to an audience beyond your existing network. By showing up in Google and ChatGPT for targeted keywords, you attract clients who are searching for your services.
Conferences and networking events are tiring. They can be time-consuming, costly and geographically limited, not to mention impossible to sustain. SEO works around the clock. Once your website ranks well in organic and AI search results, it will continue to draw in leads day and night, weekends, and holidays included.
Many businesses overspend on paid advertising, which only brings temporary traffic that disappears as soon as you stop paying. Instead of throwing your budget into fleeting ads, invest in creating content that resonates with your customers. While SEO takes time to mature, the results can last a lifetime.
These are some of the reasons why we get out of bed in the morning
We would like to take a proud moment to bask in a little bit of glory
Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we're now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.
Co-Founder, ZERO 1
I love our collaboration with Position Digital. They have really helped us raise the bar and it's so exciting seeing the numbers going in the right direction!
Growth Marketing Lead, HR Datahub
Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we're always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.
CEO, Don't Panic
Position Digital keeps pace with our rapidly changing industry, adapting their support dynamically to meet our needs. They also stay on top of the newest developments in search, which is hugely helpful in taking something off my very crowded plate!
Head of Marketing, Decentriq
We've perfected a unique approach to SEO, specifically designed for professional services.
SEO for professional services is about showing your expertise and building trust. We achieve this by crafting the finest content in your industry that demonstrates your thought leadership. By combining expert-led content with technical SEO, digital PR, and AI search optimisation, we ensure your brand is not only visible but recognised as the trusted choice in your sector. The result is consistent inbound opportunities from clients who already see you as the leader.
Backlinks and brand mentions are your tickets to higher visibility in search results and AI answers. That's why we commit to building special relationships with leading journalists and media outlets in your field. Our dedicated link building and digital PR team works tirelessly to establish your brand on renowned platforms, making sure it's not only noticed but also memorable.
We can categorically say that we are pretty good at these things
We know it's crazy to believe, but we really do adore our work
Need more quality leads? We'll develop targeted SEO and AI search strategies to make sure your firm is visible wherever your clients search. From keyword selection to top-tier content, our team is hungry for results.
Tackling technical challenges is our specialty. Delegate your on-page and technical SEO tasks to us, and we'll enhance your site's visibility and lead generation capabilities, optimising for peak performance.
Struggling to secure high-quality backlinks? We excel at this. With thousands of successful links built for our professional services clients, our proven link building process delivers consistent, valuable results.
We produce thought leadership content to position your company as the authoritative leader in your field. Our team of writers can develop, write, and refine content tailored to any professional sector.
Ready to be featured in top industry headlines? Our digital PR team crafts compelling, data-driven stories that grab media attention and earn valuable coverage, enhancing your market presence.
We're passionate about driving more leads to your professional services through SEO and AI search optimisation. Our campaigns are carefully planned and executed, tailored to your specific business needs.
We have extensive experience working with a range of professional services firms, including accounting practices, consulting firms, and agencies. Our team understands the unique challenges and opportunities in these sectors, having successfully enhanced online visibility and lead generation for multiple clients.
We customise our SEO strategies based on the specific needs and goals of each professional services firm. This involves a thorough analysis of your market, competitors, and target audience. We then craft a strategy that includes optimised content creation, technical SEO adjustments, and targeted link building to attract high-quality leads relevant to your services.
Our process begins with understanding the services you offer and the needs of your potential clients. We then use advanced keyword research tools to identify phrases, questions, and prompts your audiences are typing into Google and LLMs such as ChatGPT. We focus on both broad and niche-specific terms to capture a wide yet targeted audience base.
Typically, you can start seeing noticeable improvements in traffic and rankings within 3 to 6 months, often sooner. However, SEO is a long-term strategy, and the most significant results, especially in competitive markets, can take up to a year.
Success is measured using several key metrics, including search engine rankings, organic traffic growth, conversion rates, and overall ROI. We also track engagement metrics like average session duration and bounce rates to assess content effectiveness. For GEO or AI search campaigns, we measure your AI visibility score (how frequently your brand or content is cited, referenced, or surfaced within AI-generated answers), brand sentiment (how positively or negatively your brand is portrayed within AI outputs), as well as referral traffic and sales from LLMs.
We use a 'quality over quantity' approach to building backlinks for professional services. We target reputable industry-specific publications to secure backlinks that enhance both visibility and credibility. Strategies include guest blogging, collaborating on original research, and creating shareable, high-value content that naturally attracts backlinks from authoritative sources.
We ensure compliance with industry regulations in our SEO practices by staying updated on legal standards and guidelines specific to each professional sector we serve. We work closely with your internal compliance teams to review and approve all strategies and content, guaranteeing that our SEO efforts align with industry-specific legal requirements. This collaborative approach helps maintain the integrity and reputation of your firm while optimising for search engines.
Our fees start at £2,000 per month but vary based on the scope of the SEO project, the size of your firm, and the competitiveness of your market. We typically work on a monthly retainer model, which allows us to implement a comprehensive SEO strategy. Contract terms are usually 6 to 12 months, with options to adjust based on performance and business needs.
Our approach to AI search optimisation is about positioning your brand as a trusted, authoritative source that large language models (LLMs) and AI search tools are more likely to recommend. We combine proven SEO fundamentals with emerging AI-specific tactics, such as entity and semantic relevance optimisation, authority building through expert-led content and digital PR, and more.
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