Decentriq is a Swiss data collaboration platform that helps enterprises run secure, privacy-first data clean rooms.
We ran a six-month digital PR program for Decentriq built around a simple brief: increasing Decentriq’s visibility across priority media and establishing its leadership team as trusted industry voices.
The result: 21 live placements in outlets including TechRadar and Marketing Week, three executives with a real editorial track record, and a spot on Adweek’s expert source list for future stories.
The Challenge
Decentriq wanted to strengthen its brand positioning around enterprise AI readiness, governance and trusted collaboration. The SaaS company already had a strong product story but no consistent media footprint to back it up.
So, we set out to close that gap: a six-month digital PR program designed to turn Decentriq’s product credibility into a consistent, quotable presence in the outlets its buyers actually read, built through a balanced mix of proactive thought leadership, reactive commentary, and a data-led campaign.
Our Strategy
We built the program around three moves:
We diversified the spokesperson roster
Rather than funneling every opportunity through a single CEO voice, we built out profiles for Max Groth, Juan Baron, and Erin Lutenski. That meant more surface area for pitches, and it meant Decentriq wasn’t over-reliant on one person’s calendar or one person’s beat.
We chased conversations journalists were already having
The strongest opportunities consistently came from extending an editorial agenda that already existed, rather than introducing a theme cold. As the campaign progressed, we tightened our outreach around enterprise AI readiness, governance, collaboration infrastructure, and operational challenges instead of AI in the abstract.
We prioritized relevance over raw domain authority
Just as important as the publications themselves was the relevance of the coverage. The article titles consistently reinforced the themes Decentriq is seeking to own, including:
- “Why Data Fragmentation Is Becoming a Business Problem, Not Just a Technical One”
- “From Fragmented Martech Stacks to Unified Data Platforms as a Foundation for AI”
- “More Tools Won’t Fix Your Data Problem”
- “Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns”
- “B2B Brands Are Changing Buyer Behavior”
Rather than chasing isolated mentions, this created repeated associations between Decentriq’s executives and the themes it wanted to be known for: enterprise AI, fragmentation, governance, and marketing transformation.
Journalist feedback shaped the pitch angle throughout. Reporters consistently engaged more with customer examples, practical implementation detail, and market observations than with broad thought leadership, which pushed us toward a tighter, more evidence-led narrative around governance of AI inputs, permissions, and trusted collaboration.
The Results
Within 4 months (April – August 2026), we managed to:
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Secured 29 total opportunities: 21 live placements and 8 still in progress - Landed coverage in MSN (DR 95), (DA 92), (DA 74), MarTech Series (DA 75), Digital Signage Today (DA 51), and DMN Canada, alongside specialist marketing and advertising titles
- Built three executive profiles with real placement volume: (11 opportunities), (8), and (8)
- Turned one-off coverage into ongoing editorial relationships, with The FinTech Times, ContentGrip, and Advertising Week coming back for written commentary, podcast appearances, and contributed articles
- Got Decentriq added to Adweek’s expert source list, opening the door to more in-depth stories in future
That thematic consistency matters beyond the immediate coverage. As AI search becomes a bigger part of how buyers find vendors, consistent topical association makes it easier for both traditional search engines and AI assistants to recognize Decentriq as a credible source on these subjects; the same topical authority principle that underpins our GEO work.
Here’s a screenshot of our coverage cited in AIO, earlier this year.
What's Next
Off the back of this phase, our priorities are to keep positioning Decentriq around enterprise AI readiness, governance, and trusted collaboration, where engagement has been strongest; build further visibility for additional subject matter experts; deepen relationships with the journalists who’ve already asked for follow-up commentary; and launch the Fragmentation Index / AI Readiness benchmark report as a proprietary evidence base for the next round of outreach.
