As a London-based PA recruitment agency, the “PA recruitment London” keyword carries significant business value for Oriel Partners. But intense competition made it difficult to move beyond the #2 spot and capture a higher share of the traffic.
So, we decided to revamp their existing content, improve internal linking, and conduct targeted link building campaigns. In just 5 months, we managed to help Oriel Partners claim the #1 ranking spot — cementing their position as the leading PA recruitment agency in London.
⛰️ The Challenge
The PA recruitment market has become increasingly competitive in the UK, with established agencies fighting to dominate high-intent searches like “PA recruitment London.”
For a few years, Oriel Partners fluctuated between second and third place. While this kept them visible, it meant they were missing out on the lion’s share of high-intent traffic — the clicks and conversions that typically go to the #1 result.
Without a shift in strategy, Oriel Partners risked falling further behind and losing market share to competitors.
💡 Our Strategy
To break Oriel Partners out of the second place and secure the coveted #1 ranking, we developed a focused SEO strategy built around three key pillars:
💡 Content Optimization
We refreshed and optimized nine pieces of PA-related content, including their PA recruitment service page and PA job board. These updates ensured every page was aligned with search intent, offered greater clarity for users, and strengthened topical relevance around PA recruitment.
💡 Internal Linking
We improved Oriel Partners’ site architecture by tightening internal links across key service pages, blog posts, and supporting content. This helped pass more authority to the core PA recruitment pages while making the site easier for both users and search engines to navigate.
💡 Targeted Link Building
We secured 8 high-quality backlinks from authoritative domains (average DR of 53, with the highest at 79) to the homepage and PA-related pages:
- PA recruitment service page
- PA job description page
- PA-related blog posts
🚀 The Results
Within just five months, our strategy delivered measurable impact for Oriel Partners:
✅ Claimed the #1 position in Google for “PA recruitment London”
Before (February 2025):
After (July 2025):
✅ Recommended by AI Overviews as the top PA recruitment agency in London
✅ Improved share of voice from 14.4% to 21.5% for PA recruitment-related keywords
✅ Increased impressions by 81% and monthly organic traffic by 33% between February and July 2025
