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Want more enquiries? Work with a specialist B2B SEO agency.

Stop targeting cold prospects with paid ads, spammy email blasts, and unsolicited cold calls. Start attracting hot leads who are ready to buy through targeted content by working with a team of B2B SEO experts.
Let’s Talk SEO

Turn your website into a lead gen machine with B2B SEO.

Selling to businesses is hard, but SEO has the power to make it easy.

B2B buyers like to do a lot of research before purchasing. That’s why 93% of B2B customers begin their buying process with a search.

Imagine a world where every customer search leads to your content. Whether they’re searching information on Google or asking ChatGPT for product suggestions, your brand keeps popping up.

Search on Google for B2B SEO agency
Business owner receiving leads on computer through B2B seo.

Never cold call again, and say goodbye to cold emails.

Your clients don’t like being sold to. They need to be warmed up, and prefer to digest lots of informational content first before making a decision.

That’s why 60% of B2B businesses rely on SEO to target their customers. Rather than “selling” to your clients, why not “educate” them through content, and let them come to you?

Paid advertising is expensive and temporary, SEO is for life.

So many businesses spend too much on paid advertising, driving temporary traffic which ends the moment you stop paying for it. 

Stop giving your money to Google, and start investing in content your customers love. And although SEO is a slow burn, the results are for life.

Poster saying "SEO Forever"
More About Us

Our Results Speak For Themselves

These are some of the reasons why we get of bed in the morning
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172 Links Achieved In One Campaign

#1 In Google For “Advertising Agency London”

From 0 to 10 leads per week in 6 months

Some Of Our Happy Clients

We would like to take a proud moment to bask in a little bit of glory

AI search optimization for a PA recruitment agency

Position Digital have transformed our content capabilities. They really understand how to produce content that speaks to our audience but also ranks in Google and AI search.

Olivia Coughtrie, Co-Founder

SEO & link building for a creative agency

Position Digital have an incredible amount of experience in SEO, content and outreach. There is complete transparency in everything they do which allows us to feel like we’re always on the right track. Since working together, our content strategy has transformed, the quality of our links has improved and this has translated into more traffic and more new business leads.

Joe Wade, CEO

SEO & content for a startup studio

Position Digital was instrumental in revamping our content strategy for our website and identified the right keywords to drive qualified traffic. In only 3 months, our organic traffic increased by 500% and we’re now number 1 in Google for our most important keywords. All of this has resulted in a tremendous uptick in enquiries from all over the world.

Finn MacCabe, Co-Founder
View Case Study

A Modern Approach To B2B SEO

We’ve perfected a unique approach to SEO, specifically designed for B2B companies.

The best SEO is about creating the best content in your industry.

Our SEO philosophy for B2B companies is centered around making you money as quickly as possible.

We do this by identifying the keywords your customers are searching for and the questions they’re asking AI, and then create content that answers their needs.

Your website needs to inspire, educate, and create an irresistible urge to convert visitors into leads, and that’s exactly what our B2B SEO agency can do for.

Special things you get working with us:

  • A team weirdly passionate about B2B SEO
  • Focus on creating expert-led content that builds trust
  • Refreshingly unique link building tactics
  • Deep expertise of SEO specifically for B2B companies
  • New breed of visibility strategy for gen AI
  • Clear, concise & actionable reporting
Digital PR building relationship with B2B journalist

Great content deserves great attention.

Backlinks and brand mentions signal authority to both search engines and LLMs, propelling you to the top of search results and AI-generated answers.

That’s why our team of link builders and digital PRs is relentlessly focused on securing your brand’s presence across top-tier publications and media outlets in your industry, ensuring you’re not just seen, but also remembered.

Let’s Talk SEO

We Are Best At...

We can categorically say that we are pretty good at these things

SEO
Strategy

SEO
Content

AI Search
Optimization

AI Visibility
Tracking

Link
Building

Digital PR
& Outreach

SEO
Auditing

SEO
Copywriting

We Enjoy Working On...

We know it’s crazy to believe, but we really do adore our work
B2B SEO & GEO Strategy

Need more high-quality leads? We will develop SEO & AI search strategies that put you right in front of your customers. From choosing the right topics to producing the best content, our team will deliver.

Technical SEO Projects

We’re not afraid to get stuck into a tech challenge. Offload your on-page and technical SEO to-do list to us, and we’ll get started optimizing your site to maximize search visibility and generate leads.

High-Quality Link Building

Do you struggle acquiring high-quality backlinks? We don’t. We love it. Having built thousands of links for our B2B clients, we have developed a link building process that generates consistent results.

Content That Builds Trust

We produce expert-led, in-depth content pieces to establish your brand as the go-to authority in your niche. Our team can ideate, write, and optimize all sorts of content across all sectors.

Digital PR With Oomph

Want to make headlines for all the right reasons? Our digital PR team creates intriguing, newsworthy stories backed by data that media outlets will want to cover, and AI chatbots will want to cite.

SEO campaigns with heart
B2B SEO Campaigns With Heart

We’re obsessed with helping B2B companies generate lots of leads through SEO and AI search optimization! Our campaigns are tailored to your needs, from planning to execution, everything we do is with heart.

Let’s Talk SEO

Some Frequently Asked Questions

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Which types of content work best for B2B brands?

There are lots of different content types that you can make to engage your audience and secure leads – it doesn’t always have to be blog posts or landing pages.

 

Depending on your industry and target audience, you can experiment with formats like whitepapers, case studies, thought leadership articles, research studies, webinars, industry reports, and comparison guides.

 

Offering downloadable content like eBooks, checklists, and templates, or free tools like calculators are also a great way to attract traffic and generate leads.

 

Before we develop a B2B content strategy, we’ll explore your industry in detail, finding the kind of content your audience genuinely wants and values.

What is B2B SEO and how does it differ from B2C SEO?

B2B SEO targets the specific needs of businesses looking to sell products or services to other businesses.

 

Unlike B2C SEO, which focuses on reaching individual consumers with broader, often emotional appeal, B2B SEO involves more strategic content tailored to decision-makers within companies.

 

This includes optimizing for niche, industry-specific topics, and providing detailed, value-driven content that addresses real business challenges and offers practical solutions.

Why is SEO important for B2B companies?

Effective SEO and AI search optimization strategies ensure that your business appears prominently in search results and AI-generated summaries for relevant queries, which help you establish credibility, authority, and thought leadership in your field.

 

This not only improves brand awareness but also drives high-quality leads who are actively searching for solutions that your business offers.

How can SEO improve our lead generation process?

By ranking higher in organic search results and showing up in AI-generated answers for specific queries relevant to your business offerings, you’re more likely to reach potential clients at various stages of the buying process.

 

High-quality, optimized content can engage these prospects, providing them with the information needed to move further down the sales funnel towards conversion.

What types of SEO services do you offer?

We specialize in a comprehensive suite of SEO services tailored specifically for the unique challenges and opportunities faced by B2B companies.

 

Our offerings include:

 

  • SEO Strategy: Developing bespoke SEO strategies based on in-depth analysis of your business goals, target audience, and competitive landscape.
  • AI Search Optimization: Positioning your brand to be cited and surfaced in AI Overviews and large language models (LLMs) like ChatGPT, Perplexity, and AI Mode, ensuring visibility beyond traditional search.
  • SEO Auditing: Conducting thorough audits of your existing SEO setup to identify strengths, weaknesses, and areas for improvement.
  • SEO Copywriting: Crafting compelling, keyword-optimized content that engages your target audience while boosting your site’s visibility in organic and AI-driven search results.
  • Content Strategy: Creating a detailed content strategy that aligns with your SEO goals, addressing your audience’s needs at every stage of the buyer’s journey.
  • Link Building & Digital PR: Implementing targeted link-building and digital PR campaigns to enhance your site’s authority and online presence through high-quality backlinks from reputable sites in your industry.
  • Technical SEO: Addressing the technical aspects of SEO to ensure your website is fully optimized for various search engine algorithms and AI systems. This includes site speed optimization, mobile-friendliness, structured data implementation, and enhancing overall site architecture for optimal indexing and crawlability.
How does your agency handle technical SEO?

Our agency takes a comprehensive and hands-on approach to technical SEO, equipped with both the expertise to analyze issues and the capability to implement necessary fixes.

 

We have a dedicated team of technical SEO specialists and developers ready to tackle any challenge, whether it’s conducting in-depth technical audits, identifying critical areas for improvement, or executing complex technical optimizations. Our team is proficient in ensuring your website meets the highest standards of search engine algorithms and AI systems.

 

Depending on the specific needs and internal resources of our clients, we can adapt our level of involvement. This flexibility allows us to work seamlessly alongside your internal teams or take full charge of the technical SEO needs, ensuring optimal performance and visibility for your website across different search channels.

What is digital PR, and why is it important for our SEO efforts?

Digital PR is pivotal for SEO and GEO (generative engine optimization). By securing mentions and backlinks from industry-leading publications, you signal to both search engines and AI models that your brand is trustworthy and credible, making them more likely to rank your content.

 

This increased visibility helps you reach key stakeholders and business leaders searching online for your products or services. Essentially, digital PR for B2B not only elevates your SEO efforts but also solidifies your market position as a thought leader.

What kind of investment is required for an SEO campaign?

The investment required for an SEO campaign can vary widely based on your specific business goals, the competitiveness of your industry, and the current state of your website.

 

Our SEO and AI search optimization services are personalized to meet the unique needs and budgets of our clients, with transparent pricing and scalable solutions designed to deliver measurable results and a positive return on investment.

 

Contact us today for a personalized quote and discover how we can build a B2B SEO strategy that works for your business.

B2B SEO Blog Articles

A window into our inner minds
SEO Headline Tips For Increased Traffic & Conversions
How to Write Magnetic Headlines for SEO That Attract Clicks
How To Make Homepage SEO-Friendly
How to Make Your Homepage Rank Better on Search Engines

Let’s Talk B2B SEO

If you’re interested in finding out more about how we can help your business thrive, feel free to get in contact. We’d love to hear about your goals and create a tailored B2B SEO plan for you.

  • Do you understand that SEO is long-term?
  • Do you have a monthly budget of £2,000+?
  • Are you ready to capture more leads and sales?

Speak to an SEO specialist today!

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