Link Building Agency for SaaS Companies

SaaS link building is the complex process of acquiring backlinks from SaaS-specific blogs, major tech outlets, software review platforms, and other relevant sources back to your website.

High-quality links from credible domains signal to both Google and AI systems that your SaaS brand is trustworthy and authoritative, which can improve rankings, visibility, and conversions.

Startup websites tend to be completely new, so they have no domain power to compete with established brands.

Link building is one of the most effective ways to close that gap.

Before Google and ChatGPT can surface your content, they have to know that it exists in the first place. Links help bots and crawlers discover and index your pages faster.

What’s more, high-quality backlinks are like a “vote of confidence” from other trustworthy sites, signalling to search engines and AI systems that your content is worth showing.

The most effective SaaS link building strategies that work for our clients involve creating “linkable assets” and using outreach and digital PR methods to amplify them to the right audiences.

It depends on your current stage, capital power, and internal capacity.

Building a competent in-house team is often more expensive and takes a much longer time, as you need to hire, onboard, and train the new hires, invest in tools, and build your own outreach processes from scratch. In fact, the total estimated cost of an in-house link building team can reach between $25,900 – $32,600 per month.

In contrast, outsourcing your SaaS link building to an agency means you’ll get immediate access to their outreach expertise, processes, and media relationships, and see results much faster. And you’ll also spend less money: a typical link building agency costs $5,000 – $15,000/month. At Position Digital, our link building services start at just $2,000/month.

Link building is a highly resource intensive process that involves content creation, prospecting and manual outreach.

However, by following a streamlined process and using clever technology to scale your efforts, it’s possible to keep costs down.

If you would like a tailored quote, please feel free to get in touch using the contact form below.

Yes — every prospect, before any outreach happens. We build a target publication list specific to your category, share it with you in a shared doc, and you mark “yes / no / maybe” on each one.

Outreach only begins on the publications you’ve approved. No surprise placements. No publications you’d be embarrassed by. If a relationship breaks down with a brand that’s a bad fit, you should have killed it before we ever sent a pitch.

No, never. PBNs are the fastest way to earn a manual Google penalty that can take 12+ months to recover from. We’ve seen SaaS companies lose an entire year of compounding organic growth because their previous agency cut corners with PBNs.

Every link we build is on a publication with a real editorial team, real audience, and verifiable organic traffic. If you’ve worked with another agency in the past, we’ll do a free backlink audit to flag PBN exposure before we start.

Real software and B2B publications your buyers actually read.

Examples:

• Software review sites (G2, Capterra, GetApp)
• SaaS-focused blogs (SaaStr and similar)
• Adjacent SaaS company websites in your niche
• Authoritative DR90+ blogs (Forbes, HubSpot)
• Niche category publications specific to your vertical

Marketplace-style services automate site selection — you pick a DR tier and they place links from inventory. You have no input on the specific sites, the placements are generic, and the host pages often have little to no real traffic.

We work the opposite way: every prospect is hand-picked for your business, you approve the list before pitching, and every placement is the result of editorial outreach with a custom angle written for that publication.

We monitor every placement for 6-12 months after it goes live. If a link drops, gets removed, or the host page loses material traffic, we replace it with one of equivalent or better quality at no additional cost. We track this in your monthly report so you can see link health over time, not just placement counts.