Link building is one of the most abused services in SEO. Agencies promise guaranteed placements and overnight DR jumps, only to deliver backlinks from spammy domains that exist solely to sell links.
The five agencies on this list don’t operate that way. Each takes a strategic approach to SaaS link building — from editorial outreach and digital PR to journalist pitching and community placements — and each has the results to back it up.
Top SaaS Link Building Agencies at a Glance
| Agency | Best For | Notable Result | Pricing |
| Position Digital | Building links that actually drive AI mentions and citations | Drove 50+ links for Resource Guru in 3 months | Starts from $2,000/month |
| Saasknot | Fixed monthly link packages with DR-tier targeting | Helped Sprinto grow its domain rating (DR) from 53 to 70 in over 2 yearS | Undisclosed |
| HARO Links Builder | Targeted high-DR editorial mentions through journalist outreach | Scale referring domains by 45% in 9 months for a cloud hosting company | Starts from $1,250 per 5 links |
| Growth Partners Media | Community and forum link building at scale | Built 303 new links and increased Thena’s domain authority from 31 to 46 in 16 months | Starts from $1,695 for 8 links/month |
| Flying Cat | International and local link building services | Increased the domain authority from 31 to 48 for Switchboard | Starts from $3,000/month |
Factors to Consider When Choosing a SaaS Link Building Agency
SaaS link building agencies come in different sizes and shapes. Some focus solely on link building for SaaS, while others offer a complete SEO package that includes content, tech SEO, and link building.
So first, you need to know what you need:
- If you already have an in-house team handling content and technical SEO, a specialist link building agency is likely all you need.
- If you’re starting from scratch or want everything managed in one place, look for an agency that offers integrated SEO services.
Once you’ve figured that out, here’s what else to evaluate:
- Link building methodology. How an agency builds links matters as much as how many they build. Ask whether they buy links or use natural link acquisition methods like guest posting, journalist outreach, listicle placements, and digital PR.
- Niche relevance. A backlink from a generic blog carries far less weight than one from a publication your ICP actually reads. Look for agencies that demonstrate they understand your category — not just “SaaS” broadly, but your specific space.
- Reporting and transparency. You should be able to see every link placed, the DR of the referring domain, and whether it’s dofollow or nofollow. If an agency is reluctant to share this, that’s a red flag.
- Documented results. Look for agencies that publish real numbers — traffic growth, DR changes, referring domain counts — tied to named clients. Generic testimonials without supporting data are easy to fabricate; detailed case studies with verifiable metrics aren’t.
Position Digital
- Best for: Building links that actually drive AI mentions and citations
- Pricing: Starts from $2,000/month
Position Digital focuses on SaaS link building that directly impacts AI visibility. Our goal is to secure placements in places that LLMs already cite, rather than just chasing volume.
We do that by analyzing prompts that your target audience uses, then tracking AI citations for those queries. After that, our experienced outreach team will send a personalized pitch to each publication to get your brand featured.
SaaS link building case study
We drove 50+ links for Resource Guru in one campaign, which lasted 3 months. We did that by creating a link-worthy report and distributing it to authoritative publications, including Forbes.
Position Digital pros:
- In-house outreach team. Every campaign is run by our own specialists, not freelancers or white-label partners. That means tighter quality control, consistent communication, and outreach that actually represents your brand.
- Focused on links that impact AI visibility. We track the most important prompts for your business, audit what AI tools cite for those prompts, and secure placements from those sources.
- Proprietary listicle outreach tool. We use our own tool called ListBrew to find and secure placements on listicles that already rank in Google and LLMs.
Position Digital cons:
- We don’t sell a set number of backlinks per month. Instead, we set targets based on each client’s business goals and industry complexity.
Saasknot
- Best for: Fixed-volume monthly link packages with DR-tier targeting
- Pricing: Undisclosed
Saasknot operates more like a link marketplace. You pay a certain amount of money to get a fixed amount of backlinks per month.
This is an excellent solution for SaaS brands that handle on-page SEO stuff internally, and just want to scale link acquisition.
SaaS link building case study
Helped Sprinto grow its domain rating (DR) from 53 to 70 in over 2 years. Their strategy was to create data-backed content that attracts natural backlinks.
Saasknot pros:
- Specialized in SaaS. Saasknot works exclusively with SaaS companies and applies ICP-driven discovery to every campaign.
- Fixed link packages. Predictable monthly volume — 12 links/month on Essential, 25 on Advanced — with bi-weekly reporting and a dedicated account manager.
- Positive online reviews. The agency has a 4.8 rating on G2 from two reviews.
Saasknot cons:
- Focused solely on link building. If you need integrated SEO services, it’s better to look for other agencies like Position Digital.
HARO Links Builder
- Best for: Targeted high-DR editorial mentions through journalist outreach
- Pricing: Starts from $1,250 per 5 links
HARO Links Builder, like the name suggests, specializes exclusively in journalist-driven link building — pitching client experts to reporters via HARO, Qwoted, SOS, Help a B2B Writer, and similar platforms.
SaaS link building case study
Using HARO link building tactics, the agency managed to scale DR from 3 to 39 and increase referring domains by 45% in 9 months for a cloud hosting company.
HARO Links Builder pros:
- Deep expertise in journalist outreach. Their team knows exactly how to monitor HARO, Qwoted, SOS, Help a B2B Writer, and similar platforms, and write compelling answers that get picked up as a source.
- Real high-DR editorial mentions. Placements come from genuine media outlets (Forbes, HubSpot, Business Insider, Entrepreneur) rather than low-quality guest-post networks.
HARO Links Builder cons:
- The agency only does HARO/journalist outreach — no editorial guest posts, link insertions, or comprehensive link building strategy. That’s why it’s best as an add-on to a broader campaign, not a standalone agency.
Growth Partners Media
- Best for: Community and forum link building at scale
- Pricing: Starts from $1,695 for 8 links per month
Growth Partners Media’s flagship Herd Links service secures placements in high-traffic forums, Q&A threads, and niche communities — building brand visibility and E-E-A-T signals in the spaces AI tools and search engines increasingly pull from.
Beyond forum links, they also offer niche edits and guest posts, so clients can run a mixed strategy under one roof.
SaaS link building case study
Built 303 new links and increased Thena’s domain authority from 31 to 46 in 16 months. The agency combined guest blogging with paragraph insertion and partnership network.
Growth Partners Media pros:
- Three link types under one roof. Clients can combine Herd Links (community), niche edits (existing content), and guest posts (new content) without managing multiple vendors.
- Positive online reviews. The agency has a 5-star rating on Clutch based on 6 reviews.
Growth Partners Media cons:
- Each service is priced separately. Herd Links, niche edits, and guest posts are billed as standalone products. If you want all three running in parallel, it can get real expensive real quick.
- Herd Links are mostly nofollow. Forum platforms like Reddit and Quora tag user-generated links as nofollow or UGC, meaning they don’t pass PageRank directly.
Flying Cat
- Best for: International and local link building services
- Pricing: Starts from $3,000/month
Flying Cat is the perfect choice for SaaS brands that want to expand their presence to non-English speaking countries in Europe.
Besides the US and UK, the agency covers French, Spanish, German, Italian, Portuguese, and Dutch markets.
SaaS link building case study
Increased the domain authority from 31 to 48 and grew non-branded traffic to money pages by 60.49% for Switchboard. The agency combined product-led content with targeted link building from DR 60-90 sites.
Flying Cat pros:
- Genuine localization, not translation. Flying Cat practices transcreation — adapting messaging, examples, and positioning for each market culturally, not just linguistically.
- Regional link building with native relationships. Each market campaign is supported by SEOs and outreach specialists who are native to that market.
Flying Cat cons:
- Doesn’t specialize in link building. Flying Cat operates as a full-service SEO partner, not a dedicated link building specialist.
Let’s Talk Backlinks
Most SaaS companies come to us after wasting budget on agencies that promised results and delivered spreadsheets full of links from sites nobody reads.
We do things differently. We learn your category, identify the publications your buyers trust, and earn placements through real editorial work — not mass outreach, not PBNs, not link farms.
If that sounds like what you’ve been looking for, let’s talk!
FAQs About SaaS Link Building Agencies
How much does SaaS link building cost?
Most SaaS companies spend between $3,000 and $6,000 per month on link building.
On a per-link basis, a quality editorial placement typically costs between $250 and $800, with the average price SEOs are willing to pay sitting at $508 per link.
At Position Digital, our link building services start at $2,000/month and include listicle outreach, guest blogging, niche edits, and digital PR.
What's the difference between a SaaS link building agency and a general link building agency?
The difference shows up in placement quality: a general agency might land you a link from a generic business blog with no relevance to software.
While a SaaS-specialist agency targets publications with real SaaS readership like G2, HubSpot, Ahrefs, TechCrunch, which means more topical authority and more referral traffic that actually converts.
How many backlinks does a SaaS company need per month?
There’s no universal answer — the right number depends entirely on the competitiveness of your target keywords and how your domain authority compares to the sites ranking above you.
But here’s a tip: always prioritize quality and relevance over quantity. One highly relevant backlink from a publication your ICP reads and trusts will do more for your rankings — and your brand — than ten links from generic blogs with no audience.
How long does it take to see results from link building?
Expect 1 to 3 months from the time a link goes live before it measurably impacts your rankings. From a campaign perspective, 89.2% of link building campaigns see ranking movement within 1 to 6 months, with the average impact appearing at the 3.1-month mark.
