So, you’ve just launched a new B2B SaaS startup and you want the whole world to know about it.
Or maybe you want to boost your AI visibility by securing coverage in publications AI learns from.
Either way, you need to find the right digital PR partner to help you achieve your goals.
That’s what this listicle aims to do.
I’ve researched and curated five digital PR firms with proven SaaS experience, transparent client results, strong media relationships, and measurable business impact.
Best B2B SaaS Digital PR At a Glance
Disclosure: This guide is published by Position Digital, and we’ve included ourselves in it. We’re listed first because we publish the guide, not because we ranked ourselves highest — there is no ranking here, only segments. Every agency on this list, including us, was assessed against the same criteria set out below.
| Agency | Best For | Notable Result | Pricing |
| Position Digital | B2B SaaS startups looking to increase AI visibility | 50+ backlinks in 3 months for Resource Guru | Starts from $2,000/month |
| Channel V Media | B2B tech companies that want to break into the US market | 70 media placements for Meteomatics | Undisclosed |
| Loopex Digital | B2B SaaS brands looking to land placements in DR 90+ publications | 75+ backlinks at avg DR 91 for a SaaS AI campaign | Custom quote based on project scope and goals |
| Crackle PR | B2B tech startups looking to secure VC investments | 150+ media placements in one year for ON24 | Starts from $10,000/month |
| Tier One Partners | B2B SaaS companies in complex and emerging markets | 65+ feature stories in 2 years for Altair | Undisclosed |
| Firecracker PR | Technology firms that want results fast from PR campaigns | 60+ media placements in eight months for Beyond Limits | $200 - $300/hour |
Selection Methodology
There are hundreds of digital PR agencies. But very few have the experience, processes, and media relationships needed to drive meaningful results for B2B SaaS companies.
To build this list, we evaluated agencies using four criteria that matter most to SaaS marketing and growth teams:
- B2B SaaS expertise. We’ve only included digital PR agencies with a proven track record of working with B2B SaaS brands. They know exactly the right angle to target, and the right publications and platforms to pitch for tech companies.
- Verifiable results. Each agency in this list has published client success stories, along with the methods used and clear business outcomes.
- Years in business. Relationships with journalists, editors, and industry analysts take years to build. An agency that launched six months ago may have excellent strategy but no meaningful media network. Longevity matters in PR.
- How success is measured. A good B2B SaaS PR agency tracks more than coverage counts. They track referral traffic from placements, domain authority changes from earned links, and AI citation rates for every campaign.
Position Digital
- Best for: B2B SaaS startups looking to increase AI visibility
- SaaS niches served: Project management, data collaboration, HR tech, martech, enterprise AI, business intelligence
- Founded: 2019
- Pricing: Starts from $2,000/month
Position Digital is a SaaS Digital PR agency that ties outreach activities directly to AI visibility uplift.
Every campaign is designed to earn coverage in the publications that AI models learn from, helping tech brands increase their presence in tools like ChatGPT, Perplexity, and Google AI Overviews.
Notable B2B SaaS clients
- Resource Guru (resource management)
- HR Datahub (salary benchmarking)
- Decentriq (data collaboration)
- Data Poem (enterprise AI)
- OpenLens (AI visibility tracking)
- Checkstep (content moderation)
- Mailhub (eCommerce shipping)
- One Auto API (vehicle APIs)
Digital PR case study
We published Resource Guru’s Agency Overworking Report 2025 and distributed it to relevant publications (including Forbes).
This campaign generated 50+ backlinks in 3 months, with a combined page views of 3+ million.
Why work with Position Digital
- Targeted digital PR campaigns designed to increase brand mentions and citations in AI search
- Dedicated in-house outreach team with 7+ years of experience
- Proprietary listicle outreach tool (ListBrew) to find and secure placements on listicles that already rank in Google and LLMs
- Cost-effective pricing for early-stage and growth-stage SaaS companies
- Offers full-packaged services that include SEO, content, and digital PR
Channel V Media
- Best for: B2B tech companies that want to break into the US market
- SaaS niches served: Fintech, martech, adtech, healthcare tech, climate tech, cloud services
- Founded: 2008
- Pricing: $150 – $199/hour
Based in New York, with almost two decades of PR experience, Channel V Media is the perfect option for international tech companies looking to target the American audience.
Notable B2B SaaS clients
- Bluecore (retail AI)
- Meteomatics (weather data API)
- Cofactr (supply chain software)
- Payroll Integrations (HR/payroll)
- Bitrise (mobile DevOps)
- Slingshot (digital workplace)
- Infragistics (developer tools)
- BreezoMeter (air quality data)
- Bold Commerce (eCommerce checkout)
- Albert Technologies (AI marketing)
- Sopra Banking Software (fintech)
- Sherweb (cloud/MSP)
- Diebold Nixdorf (retail tech)
- GFT (digital transformation)
Digital PR case study
Helped Meteomatics, a Swiss weather technology company, secure 70 media placements (25 of those are federal-focused media) and 3 U.S. Federal Agency partnerships.
Why work with Channel V Media
- Nearly two decades of experience working with enterprise technology brands, including IBM
- Strong relationships with American business, technology, and government media outlets
- Beyond the US, it also has a global media network that supports international PR campaigns across multiple regions
Loopex Digital
- Best for: B2B SaaS brands looking to land placements in DR 90+ publications
- SaaS niches served: B2B SaaS, specifically tech and AI
- Founded: 2018
- Pricing: Custom quote
Loopex Digital is an SEO and AI SEO agency that specializes in digital PR services that treat each link as an SEO asset. The company evaluates each and every link on domain rating, indexing, and ranking potential.
Notable B2B SaaS clients
- VCA Software (insurance claims management)
- Heepsy (influencer marketing platform)
Digital PR case study
For a SaaS client in the AI field, Loopex built a data-driven campaign called “Countries That Are AI Superpowers.”
They analyzed private investment data, AI workforce concentration across major tech hubs, and startup funding to rank nations by their AI strength. The campaign earned 75 editorial placements in publications including Digital Journal and Enterprise Times.
Why work with Loopex Digital
- At least 5 backlinks guaranteed per campaign, and even more in reality
- A combination of reactive PR, data-driven research, and expert commentary strategies to maximize the chances of securing more backlinks and media mentions than the guaranteed amount
- 24/7 news monitoring with the ability to complete outreach for reactive stories in a single day
Crackle PR
- Best for: B2B tech startups looking to secure VC investments
- SaaS niches served: Cybersecurity, AI, fintech, martech, enterprise infrastructure
- Founded: 2020
- Pricing: Starts from $10,000/month
Crackle PR works primarily with venture-backed startups. The agency specializes in media relations, founder positioning, product launch campaigns, and strategic storytelling tailored to earn the trust of investors.
Notable B2B SaaS clients
- ON24 (webinar engagement)
- Vena Solutions (financial planning)
- Talkwalker (social listening)
- Noodle AI (enterprise AI)
- G-P / Globalization Partners (EOR)
- Netmore (IoT connectivity)
- Creditsafe (fintech data)
Digital PR case study
150+ media placements in one year for ON24, an AI webinar platform. Those include coverage in Forbes, SeekingAlpha, Benzinga, BizBash, CRM and DemandGen Report.
Why work with Crackle PR
- Specializes in PR for VC-backed B2B technology companies, from Series A startups to publicly traded enterprises
- Senior-only model — every account is handled by a strategist with 15+ years of B2B tech PR experience
Tier One Partners
- Best for: B2B SaaS companies in complex and emerging markets
- SaaS niches served: AI, digital healthcare, energy tech
- Founded: 2003
- Pricing: Undisclosed
Tier One Partners is particularly well known for working with B2B tech brands in complex fields that require sophisticated messaging, including AI, digital health, climate technology, and enterprise software companies.
Notable B2B SaaS clients
- Waterfield Tech (contact centre AI)
- Collibra (data governance)
- Altair (simulation software)
- SecZetta (identity risk)
- Workhuman (employee recognition)
- FreshBooks (accounting)
- Everbridge (critical event management)
- Prophix (CPM)
- Bluescape (visual collaboration)
- Perceptyx (employee listening)
Digital PR case study
Tier One reframed Altair’s story around innovation and the future of technology, using customer success stories as credibility anchors rather than leading with product specs.
Over two years, the campaign secured 65+ feature stories — including placements in the Wall Street Journal, Forbes, Mashable, and Engineering.com.
Why work with Tier One Partners
- Strong expertise in highly technical industries like AI, digital health, and climate tech
- Experienced in communicating complex technical concepts to mainstream and industry audiences
- 23 years of experience in B2B technology and innovation PR
Firecracker PR
- Best for: Technology firms that want results fast from PR campaigns
- SaaS niches served: Space tech, AI, cybersecurity, customer service, health tech
- Founded: 2004
- Pricing: $200 – $300/hour
If you want fast results from digital PR, you should try Firecracker PR.
The agency boldly promises to get you 4 press articles in the first 30 days through a 5-step process called Ignites: promotion, thought leadership, newsjacking, source filing, and content marketing.
Notable B2B SaaS clients
- Beyond Limits (industrial AI software)
- AirDroid (parental control)
- ConsumerAffairs (review management)
- Sparkcentral (enterprise customer support)
- Pipeliner (CRM)
- 42Crunch (API security)
Digital PR case study
Firecracker PR secured a Wall Street Journal exclusive to coincide with the Beyond Limits’ Series B announcement, then used that as the foundation for a broader outreach push.
The result: 60+ media placements in eight months, with coverage across Forbes, Fortune, and the Financial Times.
Why work with Firecracker PR
- Proven framework designed to secure media coverage quickly
- Very lean team, which means the agency can get things done faster
- No long-term contract — you can cancel the partnership at any time you want
Let’s Talk Digital PR
If you’re a B2B SaaS startup looking for digital PR campaigns tied directly to AI visibility and organic growth, we’d love to hear from you.
We research the prompts and questions your audience is asking, track the top-cited publications for those queries, and then get your SaaS brand included there.
For each campaign, we monitor not only the number of coverage and backlinks won, but also how those tie to your AI visibility uplift.
Get in touch today and let’s talk digital PR!
FAQs About B2B SaaS Digital PR Agencies
1. How much does a B2B SaaS digital PR agency cost?
Most B2B SaaS digital PR agencies charge between $2,000 and $12,000 per month. Traditional PR firms with tier-1 media relationships usually start at $10,000/month and run to $25,000 for enterprise retainers.
Some agencies also price hourly ($200–$300) or per project. Expect a 3 to 6-month minimum term, since coverage compounds rather than arriving immediately.
2. How do I evaluate a B2B SaaS PR agency's expertise?
Ask for three things:
- First, named client case studies in your category — not logos, but published results with methods and outcomes.
- Second, the actual publications they’ve placed clients in over the last six months, so you can judge whether your buyers read them.
- Third, how they measure success: a good agency tracks referral traffic, referring domains earned, and AI citation rates, not just coverage volume.
3. What's the difference between a digital PR agency and a traditional PR agency?
Traditional PR optimizes for brand awareness: press coverage, spokesperson placement, and share of voice.
Digital PR optimizes for search and AI visibility: earned links from authoritative publications, brand mentions in sources that language models cite, and measurable referral traffic.
4. How does digital PR affect AI search visibility?
Language models cite a relatively small set of trusted publications when answering category questions. Earning coverage in those specific sources puts your brand into the pool the model draws from.
This is measurable: track which sources ChatGPT, Perplexity and Google AI Overviews cite for your category’s key prompts, then target those publications directly. That’s exactly what we do here at Position Digital.
5. How do I know if my B2B SaaS company is ready for PR?
You’re ready when you have something genuinely newsworthy and someone to speak to it. That usually means a funding round, a category-defining product launch, proprietary data, or a founder with a distinct point of view.
6. Are there agencies that offer integrated SEO and digital PR services for authority building?
Yes, Position Digital is among them. We offer SEO, AI search optimization, link building and digital PR services specifically for B2B SaaS companies.
