For the past year or so, my clients have been asking the same question: “How visible is our brand in AI search?”
That sent me down the rabbit hole of testing every AI visibility monitoring tool I could find.
I requested demos, talked to their representatives, and signed up for the free trial to see how each platform actually works in real-world workflows — not just in marketing screenshots.
In this post, I’m breaking down which AI brand monitoring tools actually deliver – and which ones are best for your needs.
The Best AI Visibility Tracking Tools
| Tool | Best For | Key Features | Pricing |
| Hall | AI referral tracking | Generous free plan, weekly updates, AI referral traffic & AI agent reports | Free; paid plans start from $199/month |
| Peec AI | Citation analysis | Multi-client projects for agencies, detailed citations report | Start from €89/month |
| Scrunch | Actionable GEO insights | Real-time data, action plans to improve AI visibility | Start from $250/month |
| OtterlyAI | GEO audit | Domain and URL audit, unlimited brand reports & team members | Start from $25/month |
| Wellows | Outreach & content | Outreach and content opportunities, daily monitoring with all-time history | Start from $37/domain/month |
| Trackerly | Localization | Prompt groups for different countries, accurate and transparent data | Start from $27/month |
| Waikay | Reputation management | AI knowledge audit, actionable topic gap reports | Start from $69.95/month |
| Conductor | Holistic search monitoring | Classic SEO, content optimization & AI monitoring features | Custom pricing |
| Writesonic | AI-friendly content optimization | Actionable GEO recommendations, content optimization workflow | Start from $199/month |
Important Caveats (Don’t Skip)
Before you enter your credit card details and subscribe to these platforms, there are several things to keep in mind:
Prompts are still a big question mark
Most require you to manually enter your own prompts or rely on a list of AI-generated suggestions – neither of which accurately mirror real-world customer behavior.
Until LLM monitoring tools can reliably surface real user prompt data (something not yet possible due to privacy and platform limitations), brand visibility tracking will always involve a bit of educated guessing.
LLM answers are personalized and volatile
AI models tailor responses based on a user’s location, search history, preferences, and even the tone of the query.
On top of that, they constantly update and regenerate outputs, meaning the same prompt can produce slightly (or completely) different answers each time.
According to a SparkToro experiment, there’s less than 1% chance that ChatGPT and Google’s AI will give users the same list of brands in two separate answers.
With so many variables, it’s nearly impossible to get a perfectly accurate or consistent picture of your brand’s visibility in LLMs.
Some tools are just overpriced keyword trackers
AI search is riding a massive hype wave — and many AI visibility trackers are capitalizing on it.
Some tools now charge hundreds or even thousands of dollars per month for what are, in many cases, basic monitoring tasks.
Ethan Smith, CEO of Graphite, put it perfectly on Lenny’s Podcast:
I’ve never seen a channel where these extremely expensive tools that essentially do commodity tasks. So imagine if I said, “I’m going to charge you $50,000 for keyword tracking.” Well, of course that’s absurd. But for answer engines, it’s mysterious and people don’t really know how it’s working, and also the slope of the growth curve is so significant, that I’m seeing people spend huge amounts of money on what essentially are keyword tracking.
Ethan Smith, Founder & CEO of Graphite
Comparing the Best AI Visibility Tracking Tools
Despite these limitations, AI visibility tools can still be incredibly useful, as long as they offer reasonable pricing and provide something more than just basic tracking.
In my opinion, their real value isn’t in the visibility reports, but in the opportunities they uncover, such as:
- The type of content that’s winning AI snippets regularly
- The top cited domains and pages (so you can appear there as well)
- What your top competitors are doing well
- Which AI models are sending you traffic
Used this way, AI visibility tools become less about monitoring and more about informing your AI search optimization strategy.
With that in mind, here are the top AI visibility tracking tools I’d recommend, and the specific use cases they’re suited for:
Hall – Top Pick for AI Referral Tracking
Best for: Small businesses and teams who want to start tracking their AI visibility without committing to a paid plan.
Hall pros:
- Generous free plan with no time restrictions
- Clear dashboard with breakdowns by platform, topic, and region
- Weekly performance updates sent via email
- AI referral traffic reporting to monitor visitors from AI platforms
- AI agent activity reporting to track visits from AI bots and crawlers
Hall cons:
- Frequent app crashes
- Doesn’t show brand sentiment score
If you’re looking for a free AI visibility tracker, Hall is one of the only available options right now.
The tool offers a generous free plan that includes 25 tracked prompts and 300 analyzed answers per month across 3 major AI platforms: ChatGPT, Perplexity, and AI Overviews.
You can also add unlimited viewers and get weekly email updates on your performance in AI search – a feature I didn’t find in any of the other tools I tested.
User experience is another strong point. The interface is clean and incredibly easy to navigate, making it ideal for beginners who want quick insights without being overwhelmed by too many metrics.
The Overview dashboard shows your overall performance in AI search: how often your brand is mentioned and cited in AI answers within a specific time period.
You can also see a breakdown of your visibility score by topic, region, and platform. This helps you quickly identify emerging trends like which topics are gaining traction or which AI models mention your brand most frequently.
From the Reports section, you can drill down into specific insights you’d like to track. It’s divided into 3 major categories:
- Visibility: How often your brand and competitors appear in AI-generated answers, with insights by platform, region, topic, and share of voice over time.
- Citation: Which domains and pages AI models cite most often and what types of content are frequently being used as sources, helping you identify outreach and content opportunities.
- Search demand: Estimated search volume for prompts to understand which queries are most frequently asked.
Beyond mentions and citations, Hall also tracks AI referral traffic. This feature is available via Explore → AI site analytics → Referrals.
The report reveals which AI platforms are driving the most traffic, the countries your AI referral visitors come from, and the operating systems they use (such as Windows, macOS, or mobile).
And it’s not just human visitors. The Agent activity tab also lets you monitor traffic from AI bots and crawlers, giving you insights into how different models are accessing and indexing your content.
Unfortunately, there were frequent app crashes during my testing.
I’m not sure whether it’s also happening in the paid version, but it definitely made the experience feel a bit unstable.
Metrics like brand sentiment score and average position are also missing from the report.
Supported AI platforms
AI Overviews, ChatGPT, and Perplexity on the Lite and Starter plans. AI Mode, Copilot, Gemini, DeepSeek, and Claude are only available to Business and Enterprise users.
Data collection
Hall uses UI scraping and stratified sampling methodology to collect data. This means it simulates real user interactions with AI tools while sampling prompts across different models, topics, and time frames to ensure balanced, representative results.
Data reporting
If you’re a free user, you can only export data to a CSV file. The option to connect with Google Looker Studio is only available in the Business and Enterprise plans.
Plans & pricing:
- Lite (free): 1 project, 25 tracked questions, 300 answers analyzed per month, 3 AI platforms (ChatGPT, Perplexity, AIO), weekly data updates, 1 contributor.
- Starter (starts from $199/month): 20 projects, 500 tracked questions, 45,000 answers analyzed per month, 3 AI platforms (ChatGPT, Perplexity, AIO), daily data updates, 2 contributors.
- Business (starts from $499/month): 50 projects, 1,000 tracked questions, 120,000 answers analyzed per month, 8 AI platforms (ChatGPT, Perplexity, AIO, AI Mode, Gemini, Claude, Copilot, DeepSeek), daily data updates, 5 contributors.
- Enterprise (starts from $1,499/month: Custom features and limits.
Peec AI – Top Pick for Citation Analysis
Best for: Agencies looking to track AI visibility for multiple clients and create sample projects for sales pitches.
Peec AI pros:
- Quick setup and intuitive dashboard
- Supports multiple client projects for agencies
- Shows key visibility metrics like brand sentiment and average position beyond just visibility score
- Gives you an estimated search volume potential for each prompt based on a 1-5 scale
- Detailed source reports for citation gap analysis
Peec AI cons:
- Additional cost for each AI model you want to add
- No ability to track multiple locations or countries (you can only assign one country per project)
Offering a straightforward setup process, a clean dashboard, and comprehensive AI visibility reports, it’s hard not to like Peec AI.
As an agency owner, I really appreciate how easy it is to create and manage multiple client projects. The tool also lets me create pitch projects, which I can use to offer brand monitoring services to prospects.
That said, even if you’re not an agency, Peec AI is still an excellent choice for tracking how your brand performs in AI-generated search results.
Setup is quick: add your company details and the prompts you want to track. You can paste prompts in bulk or start with suggested ones (and adjust them later as needed).
From the main dashboard, you can instantly view key metrics like your visibility score and citation rate, and how you compare against competitors.
You’ll also see your average brand sentiment score, showing whether your brand is being framed positively or negatively in AI responses.
The only real downside is that the dashboard lacks filtering options by topic or location – something that Hall offers.
Where Peec AI truly stands out, though, is in its source analytics. From the Sources section in the left menu, you can see which domains and URLs AI models use to generate their responses.
You can even dive deeper with prompt-level analysis, tracking the types of domains and content formats being cited most often for each specific prompt.
The tool categorizes each cited URL by page type, such as homepage, category page, product page, listicle, how-to guide, article, or comparison piece.
This gives you valuable insights to:
- Identify partnership opportunities: Once you know which sources are frequently cited by AI models, you can explore ways to earn mentions there. It could be through guest posting or paid collaborations.
- Refine your content strategy: Analyze what top-performing sources are doing well—like structure, depth, or tone—and apply those lessons to your own content.
- Find content gaps: Discover high-performing topics or formats your brand hasn’t covered yet, and use them to expand your visibility in AI results.
Supported AI platforms
AI Overviews, ChatGPT, and Perplexity. You can add Gemini, AI Mode, Claude, DeepSeek, Llama, Grok, and more for an additional fee.
Data collection
Peec AI collects AI responses using the UI scraping method. Instead of using API data, this tool simulates real user interactions with AI tools to capture accurate, up-to-date results.
Data reporting
Peec AI supports CSV file exporting and Google Looker Studio integration. Check out their official documentation on how to import your AI visibility data to Looker Studio.
Plans & pricing:
- Starter Project (starts from €89/month): 25 prompts, 2,250 answers analyzed per month, daily tracking, unlimited seats, supports 3 platforms (ChatGPT, Perplexity, and AI Overviews), email support.
- Pro Project (starts from €199/month): 100 prompts, 9,000 answers analyzed per month, daily tracking, unlimited seats, supports 3 platforms (ChatGPT, Perplexity, and AI Overviews), email + slack support.
- Enterprise (starts from €499/month): 300+ prompts, 27,000+ answers analyzed per month, daily tracking, unlimited seats, supports 3 platforms (ChatGPT, Perplexity, and AI Overviews), dedicated account rep.
Scrunch AI – Top Pick for Actionable GEO Insights
Best for: Enterprises and agencies looking for insights on how to improve brand presence in AI search.
Scrunch AI pros:
- Robust filtering options
- Data can be refreshed manually for real-time insights
- Lets you segment prompts by user persona and buying stage for more targeted analysis
- Includes a technical audit feature to identify page crawlability issues
- Provides actionable recommendations to improve your brand’s AI visibility
Scrunch AI cons:
- The platform’s extensive reporting can feel a bit overwhelming at times
- No documentation on how the tool scrapes data from AI chatbots
Scrunch is more of a generative engine optimization (GEO) platform rather than a mere AI visibility tracking tool.
Don’t get me wrong, the visibility monitoring dashboard is amazing. It has more filtering and segmentation options than all the other tools on this list combined.
You can filter the dashboard by branded or non-branded prompts, topic, user persona, intent or buying stage, and much more.
But that’s not the main reason I recommend this tool. What really sets Scrunch apart is the actionable insights that come with its visibility data.
The platform doesn’t just show how your brand is doing in AI Overviews and LLM answers; it also gives you recommendations on how to improve your presence in AI search.
From the Insights section, you can uncover opportunities to optimize your website for AI mentions and citations:
- Content gaps: Identify prompts or topics where your competitors are mentioned but your brand isn’t, and then create or optimize content to close those gaps.
- Outreach opportunities: Spot frequently cited domains that feature your competitors, so you can reach out and request inclusion or collaboration.
- Low-hanging fruit content: Discover which of your pages are used by AI models as sources but not cited, and which rank well in traditional SERPs yet are overlooked by AI — often due to unoptimized titles, descriptions, or on-page context.
And it doesn’t stop there. If you want to check whether a specific page is AI friendly, just head to Site Audits and enter your URL.
Scrunch will scan the page and flag technical issues that could prevent AI models from reading or citing it effectively.
Once you start implementing the right GEO tactics based on these insights, Scrunch helps you track their real-world impact through detailed AI referral and AI agent traffic reports.
Simply connect your Google Analytics account, and Scrunch will start pulling data to show which AI platforms are driving traffic to your site, which pages those visits land on, and how many of those visitors actually convert.
Overall, Scrunch feels less like a simple reporting tool and more like an AI SEO assistant – one that not only measures performance but also tells you how to improve it.
But the platform’s detailed reporting can be a double-edged sword.
Sometimes, finding specific insights requires extra navigation or filtering through multiple dashboards, which can be frustrating.
Supported AI platforms
AI Overviews, ChatGPT, Perplexity, Gemini, AI Mode, Meta, and Claude.
Data collection
I couldn’t find any documentation on Scrunch’s site that explicitly says how it collects data (whether it uses UI or API scraping).
Data reporting
When you’re ready to share the main dashboard with your team, you can save it as PDF. Other specific reports, like prompts and citations, can be exported to CSV or Excel files.
Plans & pricing:
- Starter (starts from $250/month): 350 custom prompts, 1,000 industry prompts, 3 personas, 3 page audits, 3 user licenses.
- Growth (starts from $417/month): 700 custom prompts, 2,500 industry prompts, 5 personas, 10 page audits, 5 user licenses.
- Enterprise (custom quote): Everything in Pro plus SSO (SAML, OIDC), enterprise data API, and a dedicated GTM team.
OtterlyAI – Top Pick for GEO Audit
Best for: Businesses looking to monitor what AI is saying about their brand and competitors
OtterlyAI pros:
- Unlimited brand reports and unlimited team members on all paid plans
- Brand Report uses a linear layout, so you don’t need to jump between sections
- Sentiment analysis for each prompt and each brand mentioned
- Intent volume shown as real numbers, similar to keyword volume
- Actual AI chat screenshots included in all prompt reports
- Has a GEO audit feature to check your URL’s AI friendliness
OtterlyAI cons:
- There are some UI issues
- Limited filtering options for Brand Report
- No Google Looker Studio integration yet
- Inconsistent and contradicting reports
With some improvements, the tool has so much potential. This was my immediate reaction when trying OtterlyAI.
It’s one of the few AI brand tracking tools that show you real, interface-level AI outputs, complete with screenshots.
You’re not getting a simulated version of the AI chatbot… you’re seeing it exactly as a user would.
Feature-wise, it has everything you need. On top of an in-depth Brand Report that shows your brand mentions, average position, and citation share, you also get:
- AI Keyword Research: You can add your SEO keywords, and the tool automatically converts them into AI prompts. This is extremely useful if you want to align your traditional SEO strategy with GEO.
- Prompt Intent Volume: Each prompt has a real numerical “intent volume” score (similar to keyword search volume, but for AI). This way, you’ll know which topics and prompts are worth pursuing.
- GEO Audit (Domain & URL Audit): This feature checks whether your domain or specific URL is “AI-friendly” and flags issues that may prevent LLMs from reading, citing, or using your content. It’s similar to a mini-tech SEO audit — but for AI search visibility.
One thing OtterlyAI does really well is giving you a detailed brand sentiment analysis.
You can see how many positive, neutral, and negative mentions of your brand for each prompt. And the tool actually gives you a summary of what AI is saying about your brand.
This helps you quickly spot messaging issues, misinterpretations, or narrative gaps that may need correcting in your content.
The tool also lets you add multiple brand name and domain variations. This is especially helpful for entity analysis, where LLMs often confuse brand spellings or treat brand variants differently.
Unfortunately, there’s an issue with the UI, where text sometimes gets cropped (as you can see from the screenshot above).
Furthermore, I found some inconsistencies with the reports. For example, the main dashboard says your brand gets a mention, but the actual prompt analysis doesn’t show your brand mentioned anywhere.
But like I said, if the developer can fix those issues, I think OtterlyAI has so much potential to be a reliable AI search optimization platform.
Supported AI platforms
ChatGPT, Google AI Overviews, Perplexity, MS Copilot. Google AI Mode and Gemini are available as extra Add-ons.
Data collection
OtterlyAI collects data by replicating and analyzing the actual AI interfaces that real users interact with—not by pulling responses from LLM APIs.
And you can actually see this in the tool. Within each prompt report, OtterlyAI shows a full snapshot of the real AI chatbot UI.
Data reporting
OtterlyAI currently only supports CSV exporting. But the tool is working on a Google Looker Studio integration, so stay tuned.
Plans & pricing
- Lite (starts from $25/month): 15 search prompts, daily tracking, multi-country support (50+), unlimited brand reports and team members, 1,000 GEO URL audits per month.
- Standard (starts from $160/month): 100 search prompts, daily tracking, multi-country support (50+), unlimited brand reports and team members, 5,000 GEO URL audits per month.
- Premium (starts from $422/month): 400 search prompts, daily tracking, multi-country support (50+), unlimited brand reports and team members, 10,000 GEO URL audits per month.
- Enterprise (custom quote): Everything included from above plus custom search prompts, single sign-on, quarterly GEO health check, and personalized onboarding
Wellows – Top Pick for Outreach & Content
Best for: Teams who want AI visibility tracking that leads directly to clear next steps.
Wellows pros:
- Shows Outreach and Content opportunities
- Daily monitoring with all-time history
- Google Search Console integration
- Competitor tracking
- Built-in KIVA workflows for briefs and content generation
- Good value for money
Wellows cons:
- Multi-engine coverage requires Starter or Pro, Lite is ChatGPT-only
- It’s not a full traditional SEO suite for backlinks and classic rank tracking, so most teams will still keep their existing SEO stack
If you’re trying to understand AI search visibility, most tools stop at “here’s your mention count.”
Wellows is more useful when you’re trying to close the gap.
It flags where competitors are earning citations, then organizes those gaps into two practical buckets.
- Outreach opportunities show where competitors are mentioned and you are not, so you can target the publishers and sources already influencing AI answers.
- Content opportunities highlight competitor-cited pages and topics where your site should be present, so you know what to publish or update next.
Another unique feature that I really like is the Google Search Console integration. You can sync your GSC account to generate tracking queries from real search data, instead of synthetic prompts like what most tools offer.
The rest of the dashboard is pretty similar with other tools.
The Overview page shows a visibility score and a quick competitor comparison, with a sentiment view available alongside visibility.
Beyond the overview, you also get Performance History and Monitor sections for tracking changes, plus KIVA for briefs and content generation.
The UI also references an upcoming OPTA on-page technical audit module, which should make the “fix” side of the workflow even tighter once released.
Pricing is also one of the best I’ve seen in this category, with a $37 per-domain entry plan and a 7-day free trial, which makes it easier to test and roll out compared to many higher-priced AI visibility tools.
Supported AI platforms
- Lite: ChatGPT only
- Essential: ChatGPT + Google AI Overviews
- Starter / Pro: ChatGPT, Google AI Overviews, Gemini, Perplexity, Google AI Mode
Data collection
During my trial call with the founder of Wellows, he mentioned that 90% of data collected by the platform comes from UX scraping, while 10% is from the API of each model.
Data reporting
Wellows supports exporting from the dashboard (Export is available directly in the UI), which is useful for sharing client-ready snapshots and trend updates.
Plans and pricing
- Lite $37/domain/month includes 40 prompts tracked and 1,200 responses analyzed
- Essential $97/domain/month includes 100 prompts tracked and 6,000 responses analyzed
- Starter $297/domain/month includes 400 prompts tracked and 60,000 responses analyzed
- Pro $497/domain/month includes 1,000 prompts tracked and 150,000 responses analyzed
All plans include a 7-day free trial, daily monitoring, all-time history, sentiment analysis, and GSC integration.
Trackerly – Top Pick for Localization
Best for: Agencies handling international clients and brands serving different markets
Trackerly pros:
- Ability to create prompt groups for different countries
- Data accuracy is the best of all the tools I tested
- It shows the exact AI model and version used for each prompt
- Straightforward interface focused solely on AI visibility, without unnecessary clutter
Trackerly cons:
- No option to add your brand details
- No detailed prompt-level analysis
- Limited features compared to other tools
- No documentation on how it collects data from AI chatbots
Trackerly stands out for its localization feature, giving you the ability to track visibility in multiple locations.
You can create different prompt groups for different countries. For example: Spanish queries for Spain, English queries for US and UK, and so on.
This level of geographic granularity is rare, and incredibly valuable for global brands or agencies managing multiple regions.
You can easily compare how your visibility shifts from market to market and quickly spot where you’re gaining traction or falling behind.
After you set up your prompts, Trackerly will start analyzing the results and give you a summary of your AI visibility:
- Mentions: How often your brand appears across your tracked prompts, plus competitor comparisons.
- Sentiment Analysis: Shows your average sentiment score per AI model, with short excerpts showing what AI actually says about your brand.
- Share of Voice over time: Tells you whether your visibility is improving or if competitors are gaining ground.
- Citations: How many citations your website gets and which URLs are cited the most.
Trackerly’s data accuracy is the strongest of all the tools I tested. Still not 100% accurate, but noticeably more reliable.
It’s also very transparent: you can see exactly which model generated each response, something many tools hide.
That being said, Trackerly isn’t built for deep analysis.
For example, it only tells you the number of mentions and citations you get, but doesn’t show which prompts actually trigger those — you have to check each response manually, which is time-consuming.
The tool also lacks features other platforms offer, such as GEO recommendations, URL audit, and prompt generator.
It’s still a great choice if you need precision, transparency, and multi-market tracking. But if you’re looking for detailed AI performance analysis, there are better solutions in the market.
Supported AI platforms
AI Mode, AI Overview, ChatGPT, Perplexity, Gemini, Claude, and Deepseek. Available across all plans, but some models require higher credits than others.
Data collection
While there’s no official documentation that states how Trackerly collects data from AI chatbots, we can assume it uses UI scraping based on the accuracy of the data.
Data reporting
Trackerly currently only supports CSV exporting for some reports.
Plans & pricing
Unlike most tools in this article, Trackerly uses credit-based pricing.
This means you get access to all key features even in the basic plan, but costs can climb quickly if you’re not careful.
- Lite ($27/month): 4,500 credits, access to all supported AI models and features.
- Growth ($97/month): 42,000 credits, everything in Lite plus API access and priority support.
- Pro ($247/month): 115,000 credits, everything in Growth plus team collaboration and custom reports.
- Custom plan if you need more credits.
Waikay – Top Pick for Reputation Management
Best for: Companies and brands looking to monitor their brand reputation across AI models.
Waikay pros:
- Shows what AI’s training data says about your brand
- Helps you identify and fix incorrect facts about your business
- Provides highly detailed and actionable topic gap reports
- Gives you clear action plans to improve AI visibility
Waikay cons:
- Supports only a limited number of AI models
- Pretty expensive for small businesses
- Uses a credit-based system that may limit high-volume usage
Waikay isn’t trying to be a general-purpose AI visibility tracker.
Instead, it focuses heavily on topic intelligence and gap analysis, helping you understand whether your brand appears in AI training data, how it’s being described, and what you can do to strengthen that presence.
The tool offers very limited AI model support—you can only track your brand visibility in Gemini, ChatGPT, Perplexity, and Claude.
But the depth and actionability of the topic reports more than make up for it if your main goal is creating content that wins in AI search.
With Waikay, you can:
- Audit AI knowledge about your brand: Understand whether AI models say the right facts or hallucinate details.
- Uncover topic gaps and content opportunities: Identify the entities, subtopics, and themes that competitors are visible for, but you’re missing.
- Generate a clear action plan: Get guided recommendations on what content to create or optimize to improve your topical authority and AI visibility.
If AI is getting facts about your brand wrong, you can flag the errors and fix them — either by updating your own site or reaching out to the sources of misinformation.
To do this, head to the Sources section, which shows all the pages AI models use to gain knowledge about your brand and competitors.
From there, review each URL to identify directories, listicles, or third-party profiles that potentially contain the incorrect information.
Pricing is my only concern here, as Waikay’s plans are a bit more expensive than others. It also uses a credit system, which can feel restrictive if you need to track hundreds of prompts.
Supported AI platforms
Gemini, ChatGPT, Claude, and Perplexity.
Data collection
Waikay collects data from four primary AI models (ChatGPT, Gemini, Claude, and Perplexity) using a dual query strategy:
- Explicit queries that limit responses to training data only
- Grounded search queries that trigger web search
But it doesn’t mention anywhere on the website whether that data is gathered through UI or API scraping.
As for topic gap reports, Waikay uses existing InLinks technology infrastructure that currently has a Knowledge Graph containing 100 million entities and 10 billion relationships across 17 languages.
Data reporting
You can share topic reports and action plans via URL or export them into a PNG or CSV file. Looker Studio integration is currently under development.
Plans & pricing
- Small Teams ($69.95/month): 30 credits per month, 620 prompts, 30 GEO action plans, 2 seats.
- Large Teams ($199.95/month): 90 credits per month, 1,800 prompts, 90 GEO action plans or 9 advanced action plans, unlimited seats.
- Bigger Projects ($444.00/month): 200 credits per month, 4,000 prompts, 200 GEO action plans or 20 advanced action plans
Conductor – Top Pick for Holistic Search Monitoring
Best for: Enterprises and large companies that want SEO, content, and AI monitoring features in one platform.
Conductor pros:
- All-in-one platform for keyword research, AI-assisted content creation, AI visibility monitoring, and more
- Allows you to group prompts based on user persona and intent, as well as topic clusters
- Integrations with Google Search Console, GA4, and other analytics tools for holistic SEO/GEO reporting
Conductor cons:
- Custom pricing (Conductor doesn’t publish its plans and price list)
- Pulls AI answers via official APIs instead of scraping each model’s UI
- Noticeable learning curve and an interface that can feel a bit “legacy” compared to newer tools
If you want a platform that handles all parts of your search marketing workflows, Conductor is a great choice.
This tool combines traditional SEO features—keyword research, organic performance tracking, and competitive analysis—with GEO functions like AI Search Performance, AI Topic Mapping, and AI crawler insights.
All of this is tied directly into content workflows, giving SEO and content teams a shared space to create briefs, generate outlines, and optimize pages based on real intent data.
One of the platform’s standout capabilities is how it groups AI prompts by search intent, user persona, and topic clusters.
Instead of looking at prompts one by one, you can see how your brand performs across entire intent categories—awareness, consideration, decision—and across the key personas you’re targeting.
This matters because AI models respond differently depending on each unique user. Remember how I said that LLM answers are highly personalized?
By analyzing topic clusters rather than isolated queries, Conductor shows you where in the funnel you’re visible, where you’re missing, and which content gaps you need to fill. It’s a far more realistic view of the customer journey inside AI search.
However, navigating the dashboard can feel confusing at times with all the different reports and features.
It’s powerful, but the sheer volume of data means there’s a learning curve before everything feels second nature.
Supported AI platforms
AI Overviews, AI Mode, Gemini, ChatGPT, and Perplexity.
Data collection
Conductor uses official APIs from each AI engine to fetch responses. This method doesn’t reflect real-world user experience, making it far less accurate than UI scraping according to this study from Surfer SEO.
Data reporting
Apart from CSV exports, Conductor offers integrations with Google Search Console and Google Analytics 4. This means you can have a holistic view of your overall performance in organic and AI-driven search.
Plans & pricing
Custom pricing (no public information regarding its plans)
Writesonic – Top Pick for AI-Friendly Content Optimization
Best for: Enterprises and agencies that want to actively improve their AI visibility—not just monitor what LLMs say about them.
Writesonic pros:
- Actionable GEO recommendations
- Integrated content optimization tools inside the platform
- Prompt-level insights showing which queries trigger brand mentions
- Detailed citation and source tracking
- Competitor benchmarking with share-of-voice insights
Writesonic cons:
- Advanced capabilities may be more than smaller teams require
- Some advanced workflows and analytics are limited to higher-tier plans
- Less focused on traditional SEO areas like backlink tracking
Writesonic is an AI search visibility tracking and optimization platform.
The dashboard shows you all you need to know: your AI visibility, share of voice, sentiment, citation rate, and more.
But what separates it from the rest is the Action Center, which is designed to turn visibility data into practical next steps.
This helps you pinpoint what to change—whether that’s improving a specific page’s relevance, strengthening entity context, or aligning content more closely to the prompts that drive AI answers.
There’s also a feature for creating and refreshing content that can rank on Google and get cited by AI, with built-in fact-checking and internal linking as part of the optimization workflow.
Another standout feature is prompt analysis. You can see exactly which queries trigger brand mentions (and which don’t), which makes it much easier to prioritize content and outreach work based on real AI demand—rather than guessing which topics matter most.
Writesonic also pairs this with detailed citation and source tracking.
You can review which domains and pages AI models are using as references, then use those insights to spot citation gaps, find partnership opportunities, or adjust your content format and structure to match what AI engines consistently pull from.
On top of that, competitor benchmarking and share-of-voice reporting make it easier to understand the landscape.
Instead of just tracking your own performance, you can see which competitors are winning key prompts, where they’re being cited, and where you have realistic “catch-up” opportunities.
Where Writesonic may be less ideal is for teams that want a lightweight tracker. Some of the workflows and dashboards feel built for mature teams with a clear GEO process, and the most advanced analytics are gated behind higher tiers.
Supported AI platforms
ChatGPT, Google AI Mode, AI Overviews, Gemini, Perplexity, and Claude (with broader enterprise coverage on higher tiers).
Data collection
Writesonic tracks AI visibility by analyzing real AI-generated responses and mapping citations, prompts, and brand mentions across supported platforms.
Data reporting
Provides export options and enterprise dashboards, with analytics that connect AI citations to traffic performance and content optimization workflows.
Plans & pricing:
- Professional (starts from $199/month): AI Mode tracking, prompt insights, citation analysis, and core Action Center workflows.
- Advanced (starts from $399/month): Deeper prompt analytics, competitor benchmarking, advanced dashboards, and expanded GEO capabilities.
- Enterprise: Custom pricing with tailored reporting and support.
Final Verdict
LLM answers are highly personalized and volatile. And until ChatGPT and Co give us real user prompt data, AI visibility monitoring will always be a guessing game.
No tool today can show you a perfectly accurate picture of your brand’s presence in AI search. But they can help you understand what LLMs reward, which sources they trust, and where your content or authority is falling short.
Use these insights to guide your GEO, content, and digital PR strategy — not as absolute truth, but as a strategic compass.
