So, you’ve just launched a new B2B SaaS startup and you want the whole world to know about it.
Or maybe you want to boost your AI visibility by securing coverage in publications AI learns from.
Either way, you need to find the right digital PR partner to help you achieve your goals.
That’s what this listicle aims to do.
I’ve researched and curated five digital PR firms with proven SaaS experience, transparent client results, strong media relationships, and measurable business impact.
Best B2B SaaS Digital PR At a Glance
| Agency | Best For | Notable Result | Pricing |
| Position Digital | B2B SaaS startups looking to increase AI visibility | 50+ backlinks in 3 months for Resource Guru | Starts from $2,000/month |
| Channel V Media | B2B tech companies that want to break into the US market | 70 media placements for Meteomatics | Undisclosed |
| Crackle PR | B2B tech startups looking to secure VC investments | 150+ media placements in one year for ON24 | Starts from $10,000/month |
| Tier One Partners | B2B SaaS companies in complex and emerging markets | 65+ feature stories in 2 years for Altair | Undisclosed |
| Firecracker PR | Technology firms that want results fast from PR campaigns | 60+ media placements in eight months for Beyond Limits | $200 - $300/hour |
Selection Methodology
There are hundreds of digital PR agencies. But very few have the experience, processes, and media relationships needed to drive meaningful results for B2B SaaS companies.
To build this list, we evaluated agencies using four criteria that matter most to SaaS marketing and growth teams:
- B2B SaaS expertise. We’ve only included digital PR agencies with a proven track record of working with B2B SaaS brands. They know exactly the right angle to target, and the right publications and platforms to pitch for tech companies.
- Verifiable results. Each agency in this list has published client success stories, along with the methods used and clear business outcomes.
- Years in business. Relationships with journalists, editors, and industry analysts take years to build. An agency that launched six months ago may have excellent strategy but no meaningful media network. Longevity matters in PR.
- How success is measured. A good B2B SaaS PR agency tracks more than coverage counts. They track referral traffic from placements, domain authority changes from earned links, and AI citation rates for every campaign.
Position Digital
- Best for: B2B SaaS startups looking to increase AI visibility
- SaaS niches served: Project management, data collaboration, HR tech, martech, AI, business intelligence
- Founded: 2019
- Pricing: Starts from $2,000/month
Position Digital is a SaaS Digital PR agency that ties outreach activities directly to AI visibility uplift.
Every campaign is designed to earn coverage in the publications that AI models learn from, helping tech brands increase their presence in tools like ChatGPT, Perplexity, and Google AI Overviews.
Digital PR case study
We published Resource Guru’s Agency Overworking Report 2025 and distributed it to relevant publications (including Forbes).
This campaign generated 50+ backlinks in 3 months, with a combined page views of 3+ million.
Why work with Position Digital
- Targeted digital PR campaigns designed to increase brand mentions and citations in AI search
- Dedicated in-house outreach team with 7+ years of experience
- Proprietary listicle outreach tool (ListBrew) to find and secure placements on listicles that already rank in Google and LLMs
- Cost-effective pricing for early-stage and growth-stage SaaS companies
- Offers full-packaged services that include SEO, content, and digital PR
Channel V Media
- Best for: B2B tech companies that want to break into the US market
- SaaS niches served: Fintech, martech, adtech, healthcare tech, climate tech, cloud services
- Founded: 2008
- Pricing: $150 – $199/hour
Based in New York, with almost two decades of PR experience, Channel V Media is the perfect option for international tech companies looking to target the American audience.
Digital PR case study
Helped Meteomatics, a Swiss weather technology company, secure 70 media placements (25 of those are federal-focused media) and 3 U.S. Federal Agency partnerships.
Why work with Channel V Media
- Nearly two decades of experience working with enterprise technology brands, including IBM
- Strong relationships with American business, technology, and government media outlets
- Beyond the US, it also has a global media network that supports international PR campaigns across multiple regions
Crackle PR
- Best for: B2B tech startups looking to secure VC investments
- SaaS niches served: Cybersecurity, AI, fintech, martech, enterprise infrastructure
- Founded: 2020
- Pricing: Starts from $10,000/month
Crackle PR works primarily with venture-backed startups. The agency specializes in media relations, founder positioning, product launch campaigns, and strategic storytelling tailored to earn the trust of investors.
Digital PR case study
150+ media placements in one year for ON24, an AI webinar platform. Those include coverage in Forbes, SeekingAlpha, Benzinga, BizBash, CRM and DemandGen Report.
Why work with Crackle PR
- Specializes in PR for VC-backed B2B technology companies, from Series A startups to publicly traded enterprises
- Senior-only model — every account is handled by a strategist with 15+ years of B2B tech PR experience
Tier One Partners
- Best for: B2B SaaS companies in complex and emerging markets
- SaaS niches served: AI, digital healthcare, energy tech
- Founded: 2003
- Pricing: Undisclosed
Tier One Partners is particularly well known for working with B2B tech brands in complex fields that require sophisticated messaging, including AI, digital health, climate technology, and enterprise software companies.
Digital PR case study
Tier One reframed Altair’s story around innovation and the future of technology, using customer success stories as credibility anchors rather than leading with product specs.
Over two years, the campaign secured 65+ feature stories — including placements in the Wall Street Journal, Forbes, Mashable, and Engineering.com.
Why work with Tier One Partners
- Strong expertise in highly technical industries like AI, digital health, and climate tech
- Experienced in communicating complex technical concepts to mainstream and industry audiences
- 23 years of experience in B2B technology and innovation PR
Firecracker PR
- Best for: Technology firms that want results fast from PR campaigns
- SaaS niches served: Space tech, AI, cybersecurity, customer service, health tech
- Founded: 2004
- Pricing: $200 – $300/hour
If you want fast results from digital PR, you should try Firecracker PR.
The agency boldly promises to get you 4 press articles in the first 30 days through a 5-step process called Ignites: promotion, thought leadership, newsjacking, source filing, and content marketing.
Digital PR case study
Firecracker PR secured a Wall Street Journal exclusive to coincide with the Beyond Limits’ Series B announcement, then used that as the foundation for a broader outreach push.
The result: 60+ media placements in eight months, with coverage across Forbes, Fortune, and the Financial Times.
Why work with Firecracker PR
- Proven framework designed to secure media coverage quickly
- Very lean team, which means the agency can get things done faster
- No long-term contract — you can cancel the partnership at any time you want
Let’s Talk Digital PR
If you’re a B2B SaaS startup looking for digital PR campaigns tied directly to AI visibility and organic growth, we’d love to hear from you.
We research the prompts and questions your audience is asking, track the top-cited publications for those queries, and then get your SaaS brand included there.
For each campaign, we monitor not only the number of coverage and backlinks won, but also how those tie to your AI visibility uplift.
Get in touch today and let’s talk digital PR!
